{"id":10902,"date":"2019-10-24T07:00:18","date_gmt":"2019-10-24T09:00:18","guid":{"rendered":"https:\/\/blog.dino.com.br\/?p=10902"},"modified":"2021-07-15T12:13:03","modified_gmt":"2021-07-15T15:13:03","slug":"marcas-mais-valiosas-do-mundo","status":"publish","type":"post","link":"https:\/\/dino.com.br\/blog\/marcas-mais-valiosas-do-mundo\/","title":{"rendered":"Apple \u00e9 a marca mais valiosa de 2019. Conhe\u00e7a as top-100."},"content":{"rendered":"\r\n

A Interbrand divulgou na semana passada o ranking das 100 marcas mais valiosas<\/a> do mundo. Pelo 7\u00ba ano seguido, a Apple aparece em primeiro lugar, avaliada em US$ 234 bilh\u00f5es. Em seguida, v\u00eam Google (US$ 167 bi), Amazon (US$ 125 bi) e Microsoft (US$ 109 bi). Essas quatro empresas tiveram valoriza\u00e7\u00e3o entre 8% e 24% nos \u00faltimos 12 meses.<\/p>\r\n\r\n\r\n\r\n

A marca mais bem colocada que n\u00e3o tem rela\u00e7\u00e3o com tecnologia \u00e9 a Coca-Cola, que aparece na quinta posi\u00e7\u00e3o, avaliada em US$ 63 bilh\u00f5es, e registrou desvaloriza\u00e7\u00e3o de 4% no \u00faltimo ano.<\/p>\r\n\r\n\r\n\r\n

Perceba que o ranking da Interbrand leva em considera\u00e7\u00e3o apenas a avalia\u00e7\u00e3o da marca. N\u00e3o leva em considera\u00e7\u00e3o, portanto, nenhum outro ativo.<\/p>\r\n\r\n\r\n\r\n

O destaque deste ano foi a Disney, 10\u00aa colocada. Pela primeira vez, ela aparece no top-10. Em 2012, a Disney era avaliada em US$ 27,4 bilh\u00f5es e hoje vale US$ 44,3 bi. Em um ano, valorizou 11%, passando \u00e0 frente de empresas como IBM, Intel, SAP e Facebook.<\/p>\r\n

 <\/p>\r\n\r\n\r\n

\"dino<\/a><\/figure><\/div>\r\n\r\n\r\n

Na an\u00e1lise da Ad Week<\/a>, a valoriza\u00e7\u00e3o da Disney se deve ao an\u00fancio da plataforma de streaming Disney+, que chega ao mercado para brigar com Netflix e outros players similares.<\/p>\r\n\r\n\r\n\r\n

As 100 marcas mais valiosas do mundo s\u00e3o:<\/p>\r\n\r\n\r\n\r\n

    \r\n
  1. Apple: US$ 234 bilh\u00f5es<\/li>\r\n
  2. Google: US$ 167 bilh\u00f5es<\/li>\r\n
  3. Amazon: US$ 125 bilh\u00f5es<\/li>\r\n
  4. Microsoft: US$ 108 bilh\u00f5es<\/li>\r\n
  5. Coca-Cola: US$ 63 bilh\u00f5es<\/li>\r\n
  6. Samsung: US$ 61 bilh\u00f5es<\/li>\r\n
  7. Toyota: US$ 56 bilh\u00f5es<\/li>\r\n
  8. Mercedes-Benz: US$ 50 bilh\u00f5es<\/li>\r\n
  9. McDonald’s: US$ 45 bilh\u00f5es<\/li>\r\n
  10. Disney: US$ 44 bilh\u00f5es<\/li>\r\n
  11. BMW: US$ 41 bilh\u00f5es<\/li>\r\n
  12. IBM: US$ 40 bilh\u00f5es<\/li>\r\n
  13. Intel: US$ 40 bilh\u00f5es<\/li>\r\n
  14. Facebook: US$ 39 bilh\u00f5es<\/li>\r\n
  15. Cisco: US$ 35 bilh\u00f5es<\/li>\r\n
  16. Nike: US$ 32 bilh\u00f5es<\/li>\r\n
  17. Louis Vuitton: US$ 32 bilh\u00f5es<\/li>\r\n
  18. Oracle: US$ 26 bilh\u00f5es<\/li>\r\n
  19. GE: US$ 25 bilh\u00f5es<\/li>\r\n
  20. SAP: US$ 25 bilh\u00f5es<\/li>\r\n
  21. Honda: US$ 24 bilh\u00f5es<\/li>\r\n
  22. Chanel: US$ 22 bilh\u00f5es<\/li>\r\n
  23. American Express: US$ 21 bilh\u00f5es<\/li>\r\n
  24. Pepsi: US$ 20 bilh\u00f5es<\/li>\r\n
  25. J.P. Morgan: US$ 19 bilh\u00f5es<\/li>\r\n
  26. IKEA: US$ 18 bilh\u00f5es<\/li>\r\n
  27. UPS: US$ 18 bilh\u00f5es<\/li>\r\n
  28. Herm\u00e8s: US$ 17 bilh\u00f5es<\/li>\r\n
  29. Zara: US$ 17 bilh\u00f5es<\/li>\r\n
  30. H&M: US$ 16 bilh\u00f5es<\/li>\r\n
  31. Accenture: US$ 16 bilh\u00f5es<\/li>\r\n
  32. Budweiser: US$ 16 bilh\u00f5es<\/li>\r\n
  33. Gucci: US$ 15 bilh\u00f5es<\/li>\r\n
  34. Pampers: US$ 15 bilh\u00f5es<\/li>\r\n
  35. Ford: US$ 14 bilh\u00f5es<\/li>\r\n
  36. Hyundai: US$ 14 bilh\u00f5es<\/li>\r\n
  37. Gillette: US$ 13 bilh\u00f5es<\/li>\r\n
  38. NESCAF\u00c9: US$ 13 bilh\u00f5es<\/li>\r\n
  39. Adobe: US$ 12 bilh\u00f5es<\/li>\r\n
  40. Volkswagen: US$ 12 bilh\u00f5es<\/li>\r\n
  41. Citi: US$ 12 bilh\u00f5es<\/li>\r\n
  42. Audi: US$ 12 bilh\u00f5es<\/li>\r\n
  43. Allianz: US$ 12 bilh\u00f5es<\/li>\r\n
  44. eBay: US$ 12 bilh\u00f5es<\/li>\r\n
  45. adidas: US$ 11 bilh\u00f5es<\/li>\r\n
  46. AXA: US$ 11 bilh\u00f5es<\/li>\r\n
  47. HSBC: US$ 11 bilh\u00f5es<\/li>\r\n
  48. Starbucks: US$ 11 bilh\u00f5es<\/li>\r\n
  49. Philips: US$ 11 bilh\u00f5es<\/li>\r\n
  50. Porsche: US$ 11 bilh\u00f5es<\/li>\r\n
  51. L’Or\u00e9al: US$ 11 bilh\u00f5es<\/li>\r\n
  52. Nissan: US$ 11 bilh\u00f5es<\/li>\r\n
  53. Goldman Sachs: US$ 11 bilh\u00f5es<\/li>\r\n
  54. HP: US$ 10 bilh\u00f5es<\/li>\r\n
  55. Visa: US$ 10 bilh\u00f5es<\/li>\r\n
  56. Sony: US$ 10 bilh\u00f5es<\/li>\r\n
  57. Kellogg’s: US$ 10 bilh\u00f5es<\/li>\r\n
  58. Siemens: US$ 10 bilh\u00f5es<\/li>\r\n
  59. Danone: US$ 9 bilh\u00f5es<\/li>\r\n
  60. Nestl\u00e9: US$ 9 bilh\u00f5es<\/li>\r\n
  61. Canon: US$ 9 bilh\u00f5es<\/li>\r\n
  62. Mastercard: US$ 9 bilh\u00f5es<\/li>\r\n
  63. Dell: US$ 9 bilh\u00f5es<\/li>\r\n
  64. 3M: US$ 9 bilh\u00f5es<\/li>\r\n
  65. Netflix: US$ 8 bilh\u00f5es<\/li>\r\n
  66. Colgate: US$ 8 bilh\u00f5es<\/li>\r\n
  67. Banco Santander: US$ 8 bilh\u00f5es<\/li>\r\n
  68. Cartier: US$ 8 bilh\u00f5es<\/li>\r\n
  69. Morgan Stanley: US$ 8 bilh\u00f5es<\/li>\r\n
  70. Salesforce.com: US$ 8 bilh\u00f5es<\/li>\r\n
  71. Hewlett Packard Enterprise: US$ 7 bilh\u00f5es<\/li>\r\n
  72. PayPal: US$ 7 bilh\u00f5es<\/li>\r\n
  73. FedEx: US$ 6 bilh\u00f5es<\/li>\r\n
  74. Huawei: US$ 6 bilh\u00f5es<\/li>\r\n
  75. LEGO: US$ 6 bilh\u00f5es<\/li>\r\n
  76. Caterpillar: US$ 6 bilh\u00f5es<\/li>\r\n
  77. Ferrari: US$ 6 bilh\u00f5es<\/li>\r\n
  78. Kia: US$ 6 bilh\u00f5es<\/li>\r\n
  79. Corona: US$ 6 bilh\u00f5es<\/li>\r\n
  80. Jack Daniel’s: US$ 6 bilh\u00f5es<\/li>\r\n
  81. Panasonic: US$ 6 bilh\u00f5es<\/li>\r\n
  82. Dior: US$ 6 bilh\u00f5es<\/li>\r\n
  83. DHL: US$ 5 bilh\u00f5es<\/li>\r\n
  84. John Deere: US$ 5 bilh\u00f5es<\/li>\r\n
  85. Land Rover: US$ 5 bilh\u00f5es<\/li>\r\n
  86. Johnson & Johnson: US$ 5 bilh\u00f5es<\/li>\r\n
  87. Uber: US$ 5 bilh\u00f5es<\/li>\r\n
  88. Heineken: US$ 5 bilh\u00f5es<\/li>\r\n
  89. Nintendo: US$ 5 bilh\u00f5es<\/li>\r\n
  90. MINI: US$ 5 bilh\u00f5es<\/li>\r\n
  91. Discovery: US$ 5 bilh\u00f5es<\/li>\r\n
  92. Spotify: US$ 5 bilh\u00f5es<\/li>\r\n
  93. KFC: US$ 5 bilh\u00f5es<\/li>\r\n
  94. Tiffany & Co.: US$ 5 bilh\u00f5es<\/li>\r\n
  95. Hennessy: US$ 5 bilh\u00f5es<\/li>\r\n
  96. Burberry: US$ 5 bilh\u00f5es<\/li>\r\n
  97. Shell: US$ 5 bilh\u00f5es<\/li>\r\n
  98. LinkedIn: US$ 4 bilh\u00f5es<\/li>\r\n
  99. Harley-Davidson: US$ 4 bilh\u00f5es<\/li>\r\n
  100. Prada: US$ 4 bilh\u00f5es<\/li>\r\n<\/ol>\r\n","protected":false},"excerpt":{"rendered":"

    A Interbrand divulgou o ranking de 2019 das marcas mais valiosas do mundo. A Apple segue na lideran\u00e7a. A Disney, agora com servi\u00e7o de streaming, saltou para o 10\u00ba lugar.<\/p>\n","protected":false},"author":4,"featured_media":16833,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26],"tags":[],"class_list":["post-10902","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"yoast_head":"\nApple \u00e9 a marca mais valiosa de 2019. 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