{"id":1162,"date":"2015-07-18T15:12:32","date_gmt":"2015-07-18T18:12:32","guid":{"rendered":"https:\/\/blog.dino.com.br\/?p=1162"},"modified":"2021-07-19T13:27:54","modified_gmt":"2021-07-19T16:27:54","slug":"saiba-quanto-cobrar-pelos-servicos-de-assessoria-de-imprensa","status":"publish","type":"post","link":"https:\/\/dino.com.br\/blog\/saiba-quanto-cobrar-pelos-servicos-de-assessoria-de-imprensa\/","title":{"rendered":"Quanto cobrar pelos servi\u00e7os de assessoria de imprensa?"},"content":{"rendered":"\r\n<p><strong><span style=\"color: #3366ff;\"><em>Pisos compartilhados pelo Sindicato dos Jornalistas do Estado de S\u00e3o Paulo tamb\u00e9m apresentam valores b\u00e1sicos para atua\u00e7\u00f5es em R\u00e1dio e TV, Jornais e Revistas da Capital, Interior e Litoral<\/em><\/span><\/strong><\/p>\r\n\r\n\r\n\r\n<p>Para que o trabalho de assessoria de imprensa seja desenvolvido, qual seria o valor m\u00ednimo a ser cobrado por atividades b\u00e1sicas? A partir de quais n\u00fameros se deve come\u00e7ar os c\u00e1lculos dos encargos a serem cobrados dos clientes? H\u00e1 uma refer\u00eancia que pode ajudar a estruturar esse planejamento econ\u00f4mico? H\u00e1, sim. \u00a0A seguir, daremos uma dica a quem ainda n\u00e3o teve acesso \u00e0 tabela de pre\u00e7os para tal of\u00edcio.<\/p>\r\n\r\n\r\n\r\n<p>Elaborado pelo <a href=\"http:\/\/www.sjsp.org.br\/menu\/pisos\" target=\"_blank\" rel=\"noopener\"><strong>Sindicato dos Jornalistas Profissionais no Estado de S\u00e3o Paulo<\/strong><\/a>, o \u00edndice re\u00fane diversos tipos de a\u00e7\u00f5es realizadas por profissionais de comunica\u00e7\u00e3o. &#8220;<span style=\"color: #3366ff;\"><strong><a href=\"http:\/\/www.sjsp.org.br\/menu\/pisos\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\">R\u00e1dio e TV<\/span><\/a><\/strong><\/span>&#8220;, &#8220;<span style=\"color: #3366ff;\"><strong><a href=\"http:\/\/jornalistasp.org.br\/index.php?option=com_content&amp;view=article&amp;id=145&amp;Itemid=54\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\">Jornais e Revistas da Capital<\/span><\/a><\/strong><\/span>&#8221; e &#8220;<span style=\"color: #3366ff;\"><strong><a href=\"http:\/\/www.sjsp.org.br\/menu\/pisos\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\">Jornais e Revistas do Interior e Capital<\/span><\/a><\/strong><\/span>&#8221; tamb\u00e9m t\u00eam seus valores catalogados.<\/p>\r\n\r\n\r\n\r\n<p>O intuito \u00e9, al\u00e9m de definir os custos m\u00ednimos para que o jornalista viva dignamente do seu trabalho, mas alertar para o fato de que o exerc\u00edcio jornal\u00edstico corresponde \u00e0 obra intelectual, logo, pass\u00edvel de direitos autorais. N\u00e3o se trata apenas de uma presta\u00e7\u00e3o de servi\u00e7o isenta de car\u00e1ter criativo pr\u00f3prio.<\/p>\r\n\r\n\r\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><a href=\"https:\/\/educacional.dino.com.br\/solicitar-contato-comercial?utm_source=organic&amp;utm_medium=organic&amp;utm_campaign=blog-cta-banner\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/www.dino.com.br\/wp-content\/uploads\/2021\/07\/cta-blog-banner-posts-700x180-1.jpg\" alt=\"dino divulgador de not\u00edcias\"\/><\/a><\/figure><\/div>\r\n\r\n\r\n\r\n<p>Confira abaixo os pisos de valores referentes \u00e0s atividades de assessoria de imprensa, R\u00e1dio e TV, Jornais e Revistas da Capital, Jornais e Revistas do Interior e Litoral para o per\u00edodo de 2017\/2018:<\/p>\r\n\r\n\r\n\r\n<p><strong>PER\u00cdODO 2017-2018<\/strong><\/p>\r\n\r\n\r\n\r\n<p><strong>ASSESSORIA DE IMPRENSA 2017-2018*<\/strong><br \/>Piso de 5 horas &#8211; R$ 3.439,64<br \/>Piso de 7 horas &#8211; R$ 5.503,22\u00a0(adicional\u00a0sobre o sal\u00e1rio\/hora para duas horas extras)<\/p>\r\n\r\n\r\n\r\n<p><em>* Valores estimados de acordo com a infla\u00e7\u00e3o medida pelo INPC acumulada desde 2013, pois, desde 2012, o Sindicato Nacional das Empresas de Comunica\u00e7\u00e3o (Sinco) se recusa a negociar a Conven\u00e7\u00e3o Coletiva de assessoria de imprensa com os sindicatos de jornalistas de todo o pa\u00eds. Atualmente, o SJSP tem feito acordos coletivos espec\u00edficos com as empresas do segmento.\u00a0<\/em><\/p>\r\n\r\n\r\n\r\n<p><strong>R\u00c1DIO E TV 2015-2017<\/strong><br \/>Sal\u00e1rios Normativos para o per\u00edodo de 1\/12\/2015\u00a0a 30\/11\/2017<br \/>Piso de 5 horas<br \/>Capital &#8211; R$ 2.381,82<br \/>Munic\u00edpios com mais de 80 mil habitantes &#8211; R$ 1.548,19<br \/>Munic\u00edpios com menos de 80 mil habitantes &#8211; R$ 1.490,34<\/p>\r\n\r\n\r\n\r\n<p>Sal\u00e1rios Normativos para o per\u00edodo de 1\/12\/2015 a 30\/11\/2016<br \/>Piso de 5 horas<br \/>Capital &#8211; R$ 2.226,00<br \/>Munic\u00edpios com mais de 80 mil habitantes &#8211; R$ 1.446,90<br \/>Munic\u00edpios com menos de 80 mil habitantes &#8211; R$ 1.392,84<\/p>\r\n\r\n\r\n\r\n<p><strong>JORNAIS E REVISTA DA CAPITAL 2017-2018<\/strong><br \/>Sal\u00e1rios normativos para o per\u00edodo 01\/06\/2017\u00a0a 31\/05\/2018<br \/>Piso de 5 horas \u2013 R$ 3.100,00 (reajuste de 3,82%, sendo\u00a0INPC + 0,5% de aumento real)<br \/>Piso de 7 horas \u2013 R$ 4.944,21\u00a0(reajuste de 3,5 % &#8211; INPC)<br \/>Vale refei\u00e7\u00e3o \u2013 valor m\u00ednimo de R$ 12,50 (empresas at\u00e9 20 jornalistas) e R$ 18,50 (empresas acima de 20 jornalistas)<br \/>Aux\u00edlio creche \u2013 R$ 460,00<br \/>PLR &#8211; Multa de R$ 761,00 quando a empresa n\u00e3o possuir o Programa de Participa\u00e7\u00e3o nos Lucros e Resultados<\/p>\r\n\r\n\r\n\r\n<p><strong>JORNAIS E REVISTAS DO INTERIOR E LITORAL 2017-2018<\/strong><br \/>Sal\u00e1rios normativos para o per\u00edodo 01\/06\/2017 a 31\/05\/2018<br \/>Piro de 5 horas &#8211; R$ 2.481 (reajuste de 2,5%)<br \/>Piso de 7 horas &#8211;\u00a0R$ 3.969,60 (reajuste de 2,5%)<br \/>Vale refei\u00e7\u00e3o &#8211; valor m\u00ednimo de R$ 11,30<br \/>Vale alimenta\u00e7\u00e3o &#8211; R$ 239,00<br \/>Aux\u00edlio creche \u2013 R$ 360,00<br \/>PRL (Participa\u00e7\u00e3o nos Lucros e Resultados) \u2013 R$ 955,00<\/p>\r\n\r\n\r\n\r\n<h5 class=\"wp-block-heading\">Fonte: <a href=\"http:\/\/www.sjsp.org.br\/menu\/pisos\">Sindicato dos Jornalistas Profissionais no Estado de S\u00e3o Paulo<\/a>.<\/h5>\r\n","protected":false},"excerpt":{"rendered":"<p>Pisos compartilhados pelo Sindicato dos Jornalistas do Estado de S\u00e3o Paulo tamb\u00e9m apresentam valores b\u00e1sicos para atua\u00e7\u00f5es em R\u00e1dio e TV, Jornais e Revistas da Capital, Interior e Litoral Para que o trabalho de assessoria de imprensa seja desenvolvido, qual seria o valor m\u00ednimo a ser cobrado por atividades b\u00e1sicas? A partir de quais n\u00fameros [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":16792,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[30],"tags":[],"class_list":["post-1162","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-assessoria-de-imprensa"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Quanto cobrar pelos servi\u00e7os de assessoria de imprensa? - Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/darkgray-goose-732531.hostingersite.com\/blog\/saiba-quanto-cobrar-pelos-servicos-de-assessoria-de-imprensa\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Quanto cobrar pelos servi\u00e7os de assessoria de imprensa? - Blog\" \/>\n<meta property=\"og:description\" content=\"Pisos compartilhados pelo Sindicato dos Jornalistas do Estado de S\u00e3o Paulo tamb\u00e9m apresentam valores b\u00e1sicos para atua\u00e7\u00f5es em R\u00e1dio e TV, Jornais e Revistas da Capital, Interior e Litoral Para que o trabalho de assessoria de imprensa seja desenvolvido, qual seria o valor m\u00ednimo a ser cobrado por atividades b\u00e1sicas? 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