{"id":12346,"date":"2020-03-05T19:43:02","date_gmt":"2020-03-05T22:43:02","guid":{"rendered":"https:\/\/blog.dino.com.br\/?p=12346"},"modified":"2021-07-15T12:04:38","modified_gmt":"2021-07-15T15:04:38","slug":"twitter-fleets","status":"publish","type":"post","link":"https:\/\/dino.com.br\/blog\/twitter-fleets\/","title":{"rendered":"Twitter lan\u00e7a o Fleets, sua vers\u00e3o do stories e escolhe o Brasil para testes"},"content":{"rendered":"\r\n

O Twitter lan\u00e7ou nesta semana a sua vers\u00e3o dos stories, as hist\u00f3rias ef\u00eameras que ficam no ar por algum tempo e depois somem para sempre. O recurso j\u00e1 existe em plataformas como Facebook, Instagram, Snapchat, TikTok <\/a>e outras.<\/p>\r\n\r\n\r\n\r\n

O recurso chega ao Twitter ainda em fase de testes e est\u00e1 sendo experimentado exclusivamente no Brasil. No an\u00fancio oficial, a empresa explicou que a vida \u00fatil do Twitter Fleets \u2014 nome desse tipo de stories \u2014 \u00e9 de 24 horas.<\/p>\r\n\r\n\r\n\r\n

\r\n

Al\u00f4 al\u00f4, testando\u2026
Estamos experimentando uma nova forma de voc\u00ea “pensar alto” no Twitter, sem curtidas, Retweets ou coment\u00e1rios p\u00fablicos. O nome disso \u00e9 Fleets. Quer saber do melhor? Eles desaparecem depois de 24 horas. pic.twitter.com\/TZEG76zjsA<\/a><\/p>\r\n\u2014 Twitter Brasil (@TwitterBrasil) March 4, 2020<\/a><\/blockquote>\r\n\r\n\r\n\r\n

O Twitter justificou a escolha do Brasil por ser o pa\u00eds em que as pessoas mais conversam por meio dessa rede social.<\/p>\r\n\r\n\r\n\r\n

Kayvon Beykpour, l\u00edder de produto do Twitter, publicou uma sequ\u00eancia de tu\u00edtes explicando um pouco mais sobre o Fleets. Clique sobre a postagem abaixo para abrir a thread.<\/p>\r\n\r\n\r\n\r\n

\r\n

Every day, people come to Twitter to see what\u2019s happening. One of the unique things about Twitter is that \u201cwhat\u2019s happening\u201d is fueled by people sharing their thoughts openly, through Tweets. But sharing your thoughts publicly can be intimidating! ?<\/p>\r\n\u2014 Kayvon Beykpour (@kayvz) March 4, 2020<\/a><\/blockquote>\r\n\r\n\r\n\r\n

Eis o que disse Beykpour na sequ\u00eancia de tu\u00edtes:<\/p>\r\n\r\n\r\n\r\n

\u201cTodos os dias, as pessoas v\u00eam ao Twitter para ver o que est\u00e1 acontecendo. Uma das coisas \u00fanicas do Twitter \u00e9 que \u2018o que est\u00e1 acontecendo\u2019 \u00e9 alimentado por pessoas que compartilham seus pensamentos abertamente por meio de tu\u00edtes. Mas compartilhar seus pensamentos publicamente pode ser intimidador!<\/em><\/p>\r\n\r\n\r\n\r\n

As pessoas costumam nos dizer que n\u00e3o se sentem confort\u00e1veis em tuitar porque os tu\u00edtes podem ser vistos e respondidos por qualquer um. Eles s\u00e3o permanentes e perform\u00e1ticos (quantos likes e retu\u00edtes ser\u00e3o obtidos?!). Muitos de n\u00f3s provavelmente simpatizamos com coisas do tipo: \u2018minha pasta de rascunho est\u00e1 cheia de tu\u00edtes engra\u00e7ados que eu tenho medo de tuitar\u2019.<\/em><\/p>\r\n\r\n\r\n\r\n

Temos ouvido esses feedbacks e trabalhado para criar novos recursos que atendam a alguns dos anseios que impedem as pessoas de se expressar no Twitter. Hoje, apenas no Brasil, estamos iniciando um teste (no Android e no iOS) de um desses novos recursos. Chama-se Fleets.<\/em><\/p>\r\n\r\n\r\n\r\n

\u00a0<\/div>\r\n\r\n\r\n
\"dino<\/a><\/figure><\/div>\r\n\r\n\r\n

Fleets \u00e9 uma maneira de compartilhar pensamentos fugazes. Ao contr\u00e1rio dos tu\u00edtes, os Fleets desaparecem ap\u00f3s 24 horas e n\u00e3o recebem retu\u00edtes, curtidas nem respostas p\u00fablicas \u2014 as pessoas s\u00f3 podem responder a eles com DMs. Em vez de aparecer na timeline das pessoas, os Fleets s\u00e3o visualizadas a partir de um toque no seu avatar.<\/em><\/p>\r\n\r\n\r\n\r\n

Eu sei o que voc\u00ea est\u00e1 pensando: \u2018isso se parece muito com stories!\u2019. Sim, existem muitas semelhan\u00e7as com o formato de stories, que parecer\u00e3o familiares para as pessoas. Existem tamb\u00e9m algumas diferen\u00e7as intencionais para tornar a experi\u00eancia mais focada em compartilhar e ver os pensamentos das pessoas.<\/em><\/p>\r\n\r\n\r\n\r\n

Esperamos que os Fleets possam ajudar as pessoas a compartilhar os pensamentos fugazes que elas provavelmente n\u00e3o tuitariam. Essa \u00e9 uma mudan\u00e7a substancial no Twitter, e por isso estamos entusiasmados ao test\u00e1-lo (come\u00e7ando com o lan\u00e7amento hoje no Brasil) \u2014 e ver como nossos clientes usam.<\/em><\/p>\r\n\r\n\r\n\r\n

Para voc\u00eas a\u00ed, no Brasil: estamos ansiosos para saber o que acharam da novidade. Compartilhe sua opini\u00e3o e feedback sobre os Fleets usando a hashtag #FleetsFeedback.\u201d<\/em><\/p>\r\n\r\n\r\n\r\n

Takeaways<\/h2>\r\n\r\n\r\n\r\n

O Twitter lan\u00e7ou o Fleets, seu recurso de stories que duram 24 horas. A proposta \u00e9 que as pessoas compartilhem pensamentos sem que eles fiquem eternizados. O teste est\u00e1 sendo feito apenas no Brasil.<\/p>\r\n","protected":false},"excerpt":{"rendered":"

O Twitter lan\u00e7ou o Fleets, seu recurso de stories que duram 24 horas. A proposta \u00e9 que as pessoas compartilhem pensamentos sem que eles fiquem eternizados. O teste est\u00e1 sendo feito apenas no Brasil.<\/p>\n","protected":false},"author":4,"featured_media":16769,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26],"tags":[],"class_list":["post-12346","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"yoast_head":"\nTwitter lan\u00e7a o Fleets, sua vers\u00e3o do stories e escolhe o Brasil para testes - Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/darkgray-goose-732531.hostingersite.com\/blog\/twitter-fleets\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Twitter lan\u00e7a o Fleets, sua vers\u00e3o do stories e escolhe o Brasil para testes - Blog\" \/>\n<meta property=\"og:description\" content=\"O Twitter lan\u00e7ou o Fleets, seu recurso de stories que duram 24 horas. 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