{"id":12398,"date":"2020-03-19T07:00:00","date_gmt":"2020-03-19T10:00:00","guid":{"rendered":"https:\/\/blog.dino.com.br\/?p=12398"},"modified":"2021-07-15T12:03:25","modified_gmt":"2021-07-15T15:03:25","slug":"maior-rede-social-do-mundo","status":"publish","type":"post","link":"https:\/\/dino.com.br\/blog\/maior-rede-social-do-mundo\/","title":{"rendered":"Qual a maior rede social do mundo?"},"content":{"rendered":"\r\n<p>Produzir conte\u00fado no pr\u00f3prio site traz a reboque a responsabilidade de distribuir o conte\u00fado por outros canais \u2014 em especial, <a href=\"https:\/\/blog.dino.com.br\/design-de-performance-para-redes-sociais-como-engajar-seguidores\/\" target=\"_blank\" rel=\"noreferrer noopener\">redes sociais<\/a>.<\/p>\r\n\r\n\r\n\r\n<p>Embora seja importante ter conhecimento de quais plataformas o seu p\u00fablico em particular frequenta, conv\u00e9m saber quais as redes sociais e apps s\u00e3o os mais populares em \u00e2mbito mundial. Fizemos o levantamento com base no site <a href=\"https:\/\/www.statista.com\/statistics\/272014\/global-social-networks-ranked-by-number-of-users\/\">Statista<\/a>. Os campe\u00f5es s\u00e3o estes:<\/p>\r\n\r\n\r\n\r\n\r\n\r\n<p>Alguns dos nomes que aparecem na lista s\u00e3o relativamente desconhecidos no Brasil. Por exemplo, WeChat (5\u00ba colocado), QQ (8\u00ba) e QZone (9\u00ba) s\u00e3o chineses. Todos pertencem \u00e0 mesma empresa, a Tencent. De certa maneira, eles correspondem, respectivamente, a WhatsApp, Facebook e Instagram.<\/p>\r\n\r\n\r\n\r\n<p>Outro desconhecido para ocidentais \u00e9 o Weibo, que pertence \u00e0 Sina. Ele equivale ao Twitter na China.<\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-image\">\u00a0<\/div>\r\n\r\n\r\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><a href=\"https:\/\/educacional.dino.com.br\/solicitar-contato-comercial?utm_source=organic&amp;utm_medium=organic&amp;utm_campaign=blog-cta-banner\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/www.dino.com.br\/wp-content\/uploads\/2021\/07\/cta-blog-banner-posts-700x180-1.jpg\" alt=\"dino divulgador de not\u00edcias\"\/><\/a><\/figure><\/div>\r\n\r\n\r\n<p>Na \u00faltima posi\u00e7\u00e3o do ranking dos mais prestigiados em \u00e2mbito global, aparece o Kuaishou, que seria uma vers\u00e3o chinesa do Snapchat \u2014 ou do seu herdeiro mais recente, o Tik Tok.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Facebook sobe, Twitter n\u00e3o<\/h2>\r\n\r\n\r\n\r\n<p>Diferentemente do que algumas pessoas podem imaginar, o Facebook ainda cresce em quantidade de usu\u00e1rios ativos \u2014 que s\u00e3o aqueles que n\u00e3o apenas t\u00eam conta mas a acessaram recentemente (por exemplo, nos \u00faltimos 30 dias).<\/p>\r\n\r\n\r\n\r\n<p>No quarto trimestre de 2018, a maior rede social do mundo contava com 2,320 bilh\u00f5es de usu\u00e1rios ativos. Um ano depois, chegou a 2,498 bi. O crescimento foi de respeit\u00e1veis 7,6%.<\/p>\r\n\r\n\r\n\r\n\r\n\r\n<p>O mesmo n\u00e3o se aplica ao Twitter. No final de 2018, o microblog tinha 335 milh\u00f5es de usu\u00e1rios ativos. Um ano depois, caiu para 330 milh\u00f5es. Nesse \u00ednterim, a baixa chegou a 321 milh\u00f5es.<\/p>\r\n\r\n\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Takeaways<\/h2>\r\n\r\n\r\n\r\n<p>Entre as plataformas sociais mais conhecidas no Brasil, o Facebook segue crescendo junto com o YouTube. Mas h\u00e1 muitas redes chinesas que quase n\u00e3o s\u00e3o usadas no mundo ocidental, que s\u00e3o muito populares. Curiosamente, elas t\u00eam fun\u00e7\u00f5es equivalentes a Facebook, Instagram, WhatsApp e Twitter.<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>Entre as plataformas sociais mais conhecidas no Brasil, o Facebook segue crescendo junto com o YouTube. Mas h\u00e1 muitas redes chinesas que quase n\u00e3o s\u00e3o usadas no mundo ocidental, que s\u00e3o muito populares. Curiosamente, elas t\u00eam fun\u00e7\u00f5es equivalentes a Facebook, Instagram, WhatsApp e Twitter.<\/p>\n","protected":false},"author":4,"featured_media":16271,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[53,26],"tags":[],"class_list":["post-12398","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-conteudo","category-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Qual a maior rede social do mundo? - Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/darkgray-goose-732531.hostingersite.com\/blog\/maior-rede-social-do-mundo\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Qual a maior rede social do mundo? - Blog\" \/>\n<meta property=\"og:description\" content=\"Entre as plataformas sociais mais conhecidas no Brasil, o Facebook segue crescendo junto com o YouTube. 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Curiosamente, elas t\u00eam fun\u00e7\u00f5es equivalentes a Facebook, Instagram, WhatsApp e Twitter.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/darkgray-goose-732531.hostingersite.com\/blog\/maior-rede-social-do-mundo\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog\" \/>\n<meta property=\"article:published_time\" content=\"2020-03-19T10:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-07-15T15:03:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/darkgray-goose-732531.hostingersite.com\/blog\/wp-content\/uploads\/2020\/03\/maior-rede-social-do-mundo-1080x600-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"DINO\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"DINO\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/darkgray-goose-732531.hostingersite.com\/blog\/maior-rede-social-do-mundo\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/darkgray-goose-732531.hostingersite.com\/blog\/maior-rede-social-do-mundo\/\"},\"author\":{\"name\":\"DINO\",\"@id\":\"https:\/\/dino.com.br\/blog\/#\/schema\/person\/85eb59a120724efeda347ea034331673\"},\"headline\":\"Qual a maior rede social do mundo?\",\"datePublished\":\"2020-03-19T10:00:00+00:00\",\"dateModified\":\"2021-07-15T15:03:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/darkgray-goose-732531.hostingersite.com\/blog\/maior-rede-social-do-mundo\/\"},\"wordCount\":321,\"publisher\":{\"@id\":\"https:\/\/dino.com.br\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/darkgray-goose-732531.hostingersite.com\/blog\/maior-rede-social-do-mundo\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/dino.com.br\/blog\/wp-content\/uploads\/2020\/03\/maior-rede-social-do-mundo-1080x600-1.jpg\",\"articleSection\":[\"Conte\u00fado\",\"Marketing\"],\"inLanguage\":\"pt-BR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/darkgray-goose-732531.hostingersite.com\/blog\/maior-rede-social-do-mundo\/\",\"url\":\"https:\/\/darkgray-goose-732531.hostingersite.com\/blog\/maior-rede-social-do-mundo\/\",\"name\":\"Qual a maior rede social do mundo? 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