{"id":14267,"date":"2021-04-29T16:45:21","date_gmt":"2021-04-29T19:45:21","guid":{"rendered":"https:\/\/blog.dino.com.br\/?p=14267"},"modified":"2021-07-13T15:46:54","modified_gmt":"2021-07-13T18:46:54","slug":"4-super-series-sobre-assessoria-de-imprensa-e-publicidade","status":"publish","type":"post","link":"https:\/\/dino.com.br\/blog\/4-super-series-sobre-assessoria-de-imprensa-e-publicidade\/","title":{"rendered":"4 Super s\u00e9ries sobre assessoria de imprensa e publicidade"},"content":{"rendered":"\r\n

O aperfei\u00e7oamento profissional na \u00e1rea de comunica\u00e7\u00e3o \u00e9 cont\u00ednuo. S\u00e3o v\u00e1rias as fontes de conhecimento e inspira\u00e7\u00e3o para as diversas formas de atua\u00e7\u00e3o, e na era do streaming, as obras de fic\u00e7\u00e3o n\u00e3o podem ficar de fora.<\/p>\r\n\r\n\r\n\r\n

De acordo com pesquisa da Kantar IBOPE Media, 58% dos usu\u00e1rios de internet disseram que viram mais v\u00eddeo e TV on-line em streaming durante os per\u00edodos de isolamento, com m\u00e9dia de consumo di\u00e1ria de 1 hora e 49 minutos.<\/p>\r\n\r\n\r\n\r\n

Atrativo e de f\u00e1cil assimila\u00e7\u00e3o, o conte\u00fado audiovisual tende a ser um dos recursos usados por professores no intuito de ajudar universit\u00e1rios a melhor compreenderem diferentes disciplinas e seus temas.<\/p>\r\n\r\n\r\n\r\n

Por isso reunimos as melhores s\u00e9ries que retratam o universo da comunica\u00e7\u00e3o. Confira!<\/p>\r\n\r\n\r\n\r\n

S\u00e9ries sobre assessoria de imprensa e publicidade<\/h2>\r\n\r\n\r\n\r\n

1. The Newsroom<\/h3>\r\n\r\n\r\n\r\n

Com 3 temporadas, conta a hist\u00f3ria dos bastidores de um programa de televis\u00e3o que muda totalmente sua linha editorial, partindo de not\u00edcias sensacionalistas voltadas para a atra\u00e7\u00e3o da audi\u00eancia, a informa\u00e7\u00f5es relevantes de interesse p\u00fablico. Na s\u00e9rie podemos ver as dificuldades do telejornalismo di\u00e1rio.<\/p>\r\n\r\n\r\n\r\n

2. Mad Men<\/h3>\r\n\r\n\r\n\r\n

Com 7 temporadas, a obra mais cl\u00e1ssica da publicidade remonta os tempos \u201cdourados\u201d do segmento, onde existiam uma s\u00e9rie de regalias aos profissionais, em contraste com o contexto hist\u00f3rico e machista das d\u00e9cadas de 1950 a 1970. A s\u00e9rie ilustra muito bem como era a din\u00e2mica e o atendimento das grandes ag\u00eancias de publicidade antigamente; disputas por contratos, fus\u00f5es, processos criativos e a famigerada politicagem.<\/p>\r\n\r\n\r\n

\"dino<\/a><\/figure><\/div>\r\n\r\n\r\n

3. Emily em Paris<\/h3>\r\n\r\n\r\n\r\n

At\u00e9 o momento com 1 temporada, pelas palavras do produtor Star, a s\u00e9rie n\u00e3o tem medo de ser clich\u00ea e se utiliza de lentes glamorosas para ilustrar a jovem Emily em sua trajet\u00f3ria pelo marketing digital em Paris. Apesar de n\u00e3o retratar a bruta realidade da profiss\u00e3o, a obra \u00e9 uma boa porta de entrada para entender alguns conceitos de comunica\u00e7\u00e3o, como a pot\u00eancia omnichannel, a import\u00e2ncia de se pensar mobile first e novas formas de intera\u00e7\u00e3o das marcas com consumidores nativos digitais.<\/p>\r\n\r\n\r\n\r\n

4. House of Cards<\/h3>\r\n\r\n\r\n\r\n

Com 6 temporadas, ilustra o cen\u00e1rio pol\u00edtico norte-americano com uma vis\u00e3o particular do trabalho de comunica\u00e7\u00e3o interna e assessoria na \u00e1rea p\u00fablica. Aos interessados por jornalismo pol\u00edtico \u00e9 uma \u00f3tima refer\u00eancia de como se d\u00e1 a intera\u00e7\u00e3o entre rep\u00f3rteres investigativos e fontes de alto escal\u00e3o.<\/p>\r\n\r\n\r\n\r\n

Conclus\u00e3o<\/h2>\r\n\r\n\r\n\r\n

Seja para ver um spoiler da profiss\u00e3o ou simplesmente para absorver conhecimento sobre a \u00e1rea, s\u00e9ries s\u00e3o \u00f3timas portas de entrada para o mundo da comunica\u00e7\u00e3o. Neste texto reunimos algumas obras reconhecidas por retratar este universo.<\/p>\r\n","protected":false},"excerpt":{"rendered":"

O aperfei\u00e7oamento profissional na \u00e1rea de comunica\u00e7\u00e3o \u00e9 cont\u00ednuo. S\u00e3o v\u00e1rias as fontes de conhecimento e inspira\u00e7\u00e3o para as diversas formas de atua\u00e7\u00e3o, e na era do streaming, as obras de fic\u00e7\u00e3o n\u00e3o podem ficar de fora. De acordo com pesquisa da Kantar IBOPE Media, 58% dos usu\u00e1rios de internet disseram que viram mais v\u00eddeo […]<\/p>\n","protected":false},"author":4,"featured_media":16017,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[30,26],"tags":[143],"class_list":["post-14267","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-assessoria-de-imprensa","category-marketing","tag-series-sobre-assessoria-de-imprensa"],"yoast_head":"\n4 Super s\u00e9ries sobre assessoria de imprensa e publicidade<\/title>\n<meta name=\"description\" content=\"Confira as melhores s\u00e9ries sobre assessoria de imprensa e publicidade. 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