{"id":1509,"date":"2015-08-10T12:30:54","date_gmt":"2015-08-10T15:30:54","guid":{"rendered":"https:\/\/blog.dino.com.br\/?p=1509"},"modified":"2021-07-16T15:36:06","modified_gmt":"2021-07-16T18:36:06","slug":"smnr-a-nova-geracao-dos-releases","status":"publish","type":"post","link":"https:\/\/dino.com.br\/blog\/smnr-a-nova-geracao-dos-releases\/","title":{"rendered":"SMNR: a nova gera\u00e7\u00e3o dos releases"},"content":{"rendered":"\r\n<p><span style=\"color: #3366ff;\"><em><strong>O Social Media News Release apresenta um formato din\u00e2mico e adaptado totalmente para o ambiente online<\/strong><\/em><\/span><\/p>\r\n\r\n\r\n\r\n<p>Para jornalistas, quanto mais completa a informa\u00e7\u00e3o vier, melhor. Isso porque perde-se menos tempo na busca por elementos b\u00e1sicos e tamb\u00e9m se amplia o n\u00famero de possibilidades para serem trabalhadas sobre o tema proposto. Sendo assim, fica a cargo dos assessores de imprensa encontrar maneiras eficientes de agregar conte\u00fado a seus releases sem que estes se tornem um amontoado de arquivos desconexos ou p\u00e1ginas e mais p\u00e1ginas de textos densos. Principalmente se o objetivo\u00a0da divulga\u00e7\u00e3o for atingir portais de internet.<\/p>\r\n\r\n\r\n\r\n<p>O aumento do n\u00famero de sites, blogs e outras plataformas online criou a necessidade de produzir materiais multimidi\u00e1ticos, ou seja, que conseguissem comportar em si mais de uma forma de apresenta\u00e7\u00e3o. Pensar que na mesma p\u00e1gina \u00e9 poss\u00edvel ler textos, ouvir m\u00fasica, assistir v\u00eddeos e ainda baixar arquivos\u00a0abre espa\u00e7o para inovar no momento de compor uma pauta e dispar\u00e1-la como release. Foi com este intuito que surgiu o <span style=\"color: #3366ff;\"><strong>SMNR<\/strong><\/span> &#8211; Social Media News Release.<\/p>\r\n\r\n\r\n\r\n\r\n<div role=\"main\" id=\"lm-blogpost-34d460fd0c2aec91e048\"><\/div><script type=\"text\/javascript\" src=\"https:\/\/d335luupugsy2.cloudfront.net\/js\/rdstation-forms\/stable\/rdstation-forms.min.js\"><\/script><script type=\"text\/javascript\"> new RDStationForms('lm-blogpost-34d460fd0c2aec91e048', 'UA-28239442-1').createForm();<\/script>\r\n\r\n\r\n<p>Em 2006, <span style=\"color: #3366ff;\"><strong>Todd Drefen<\/strong><\/span> &#8211; considerado o pai do SMNR &#8211; apresentou o primeiro template para o novo formato como uma resposta ao artigo de outro profissional que j\u00e1 alertava para o fim do release tradicional, Tom Forenski. Em seu texto, intitulado &#8220;Die Press Release! Die! Die! Die!&#8221;, Forenski classificava a publica\u00e7\u00e3o como artificial e desafiava assessorias para que descobrissem uma nova forma de enviar comunicados \u00e0 imprensa que fosse compat\u00edvel com a realidade. Consequentemente, alguns pontos foram destacados para demonstrar quais eram as demandas a serem atendidas &#8211; e melhoradas. Entre eles:<\/p>\r\n\r\n\r\n\r\n<p>\u2757A &#8220;desconstru\u00e7\u00e3o&#8221; do release em sess\u00f5es especiais\u00a0que pudessem dinamizar a leitura e sele\u00e7\u00e3o de informa\u00e7\u00f5es por parte do jornalista;<\/p>\r\n\r\n\r\n\r\n<p>\u2757O uso de outras m\u00eddias como v\u00eddeos, \u00e1udios e qualquer elemento que complementasse o conte\u00fado textual;<\/p>\r\n\r\n\r\n\r\n<p>\u2757A busca por uma apresenta\u00e7\u00e3o de material mais chamativa\/diversificada;<\/p>\r\n\r\n\r\n\r\n<p>\u2757 A import\u00e2ncia de servir como gancho para a escrita do jornalista que receber\u00e1 o release &#8211; o que n\u00e3o quer dizer enviar poucas informa\u00e7\u00f5es, mas sim trabalhar com os dados relevantes e pontuais;<\/p>\r\n\r\n\r\n\r\n<p>\u2757O uso de v\u00e1rios links dentro do release no intuito de fornecer refer\u00eancias e mais fontes de informa\u00e7\u00e3o sobre a pauta proposta.<\/p>\r\n\r\n\r\n\r\n<p>Ap\u00f3s analisar tais quest\u00f5es, Drefen criou\u00a0uma plataforma\u00a0capaz de\u00a0suportar novos formatos e, a partir dele, ferramentas foram desenvolvidas. A &#8220;StoryCrafter&#8221;, da assessoria <strong><a href=\"http:\/\/www.edelman.com\/\" target=\"_blank\" rel=\"noopener\">Edelman<\/a><\/strong>, aparece entre as primeiras e foi anunciada em dezembro de 2006. No Brasil, o conceito de SMNR ainda \u00e9 recente, mas j\u00e1 conta com uma plataforma espec\u00edfica: o <span style=\"color: #3366ff;\"><strong><a href=\"https:\/\/www.dino.com.br\/\" target=\"_blank\" rel=\"noopener\">DINO<\/a>.\u00a0<\/strong><\/span>A ferramenta permite que sejam elaborados releases para distribui\u00e7\u00e3o online que contam com a possibilidade de incluir material multim\u00eddia e formata\u00e7\u00e3o pronta para a publica\u00e7\u00e3o em sites.<\/p>\r\n\r\n\r\n\r\n<p>Quer saber mais sobre SMNR? Ent\u00e3o baixe gratuitamente o ebook &#8220;<strong><a href=\"http:\/\/educacional.dino.com.br\/entenda-como-o-power-release-revolucionou-a-comunicacao-das-assessorias\/?utm_source=blog-dino&amp;utm_medium=cpc&amp;utm_term=ebook-power-release-revolucionou-blog&amp;utm_campaign=ebook-post-blog\" target=\"_blank\" rel=\"noopener\">Entenda como o Power Release revolucionou a comunica\u00e7\u00e3o das assessorias<\/a><\/strong>&#8220;.<\/p>\r\n\r\n\r\n\r\n<p><span style=\"color: #3366ff;\"><strong>Fontes<\/strong><\/span><br \/><strong><a href=\"http:\/\/www.masternewmedia.org\/\" target=\"_blank\" rel=\"noopener\">Master New Media<\/a><br \/><a href=\"http:\/\/www.lintbucket.com\/\" target=\"_blank\" rel=\"noopener\">Lint Bucket Media<\/a><br \/><a href=\"https:\/\/www.realwire.com\" target=\"_blank\" rel=\"noopener\">Real Wire<\/a><\/strong><\/p>\r\n\r\n\r\n\r\n<p>Baixe GR\u00c1TIS nosso e-book <a href=\"http:\/\/educacional.dino.com.br\/ebook-redes-sociais-para-assessores-de-imprensa\/?utm_source=blog-dino&amp;utm_medium=cpc&amp;utm_term=ebook-redes-sociais-blog&amp;utm_campaign=ebook-post-blog\" target=\"_blank\" rel=\"noopener\">Redes Sociais para Assessorias de Imprensa<\/a> e aprenda a lidar com este novo mundo.<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>O Social Media News Release apresenta um formato din\u00e2mico e adaptado totalmente para o ambiente online Para jornalistas, quanto mais completa a informa\u00e7\u00e3o vier, melhor. Isso porque perde-se menos tempo na busca por elementos b\u00e1sicos e tamb\u00e9m se amplia o n\u00famero de possibilidades para serem trabalhadas sobre o tema proposto. Sendo assim, fica a cargo [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":16782,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[30],"tags":[],"class_list":["post-1509","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-assessoria-de-imprensa"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SMNR: a nova gera\u00e7\u00e3o dos releases - Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/darkgray-goose-732531.hostingersite.com\/blog\/smnr-a-nova-geracao-dos-releases\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SMNR: a nova gera\u00e7\u00e3o dos releases - Blog\" \/>\n<meta property=\"og:description\" content=\"O Social Media News Release apresenta um formato din\u00e2mico e adaptado totalmente para o ambiente online Para jornalistas, quanto mais completa a informa\u00e7\u00e3o vier, melhor. 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