{"id":15892,"date":"2013-08-29T19:33:59","date_gmt":"2013-08-29T22:33:59","guid":{"rendered":"https:\/\/blog.dino.com.br\/?p=249"},"modified":"2021-07-19T16:47:09","modified_gmt":"2021-07-19T19:47:09","slug":"reapresentando-email-marketing","status":"publish","type":"post","link":"https:\/\/dino.com.br\/blog\/reapresentando-email-marketing\/","title":{"rendered":"Reapresentando: o e-mail marketing"},"content":{"rendered":"\r\n<p><span style=\"line-height: 1.6em;\">Com ferramentas de e-mail cada vez mais sofisticadas dispon\u00edveis no mercado, ficou mais f\u00e1cil n\u00e3o s\u00f3 enviar e-mails, mas tamb\u00e9m monitorar o grau de sucesso em cada disparo ou campanha. \u00a0Por\u00e9m, com a facilidade e o imediatismo das redes sociais, cada vez mais o e-mail marketing tem ficado de lado ou sendo posto em segundo plano. Empresas que fazem isso comentem um grave erro.<\/span><\/p>\r\n\r\n\r\n\r\n<p>Enquanto o conte\u00fado do e-mail marketing \u00e9 enviado para toda a sua lista de mailing, o conte\u00fado postado no Facebook, por exemplo, n\u00e3o atinge a todos os seguidores que curtiram a fanpage. Existe um filtro no Facebook, o edge rank, que \u00e9 respons\u00e1vel por limitar a exposi\u00e7\u00e3o das publica\u00e7\u00f5es aos usu\u00e1rios. Em m\u00e9dia, apenas 12% dos seguidores recebem a atualiza\u00e7\u00e3o das p\u00e1ginas que curtem em suas News Feed.<\/p>\r\n\r\n\r\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><a href=\"https:\/\/educacional.dino.com.br\/solicitar-contato-comercial?utm_source=organic&amp;utm_medium=organic&amp;utm_campaign=blog-cta-banner\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/www.dino.com.br\/wp-content\/uploads\/2021\/07\/cta-blog-banner-posts-700x180-1.jpg\" alt=\"dino divulgador de not\u00edcias\"\/><\/a><\/figure><\/div>\r\n\r\n\r\n<p>Uma forma eficiente de driblar essa defici\u00eancia na comunica\u00e7\u00e3o \u00e9 o uso do e-mail marketing, por\u00e9m algumas boas pr\u00e1ticas devem ser seguidas na hora do envio. Evite os erros mais comuns, tais como:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>N\u00e3o fa\u00e7a Spam, n\u00e3o envie e-mail para pessoas que n\u00e3o autorizaram.<\/li>\r\n<li>N\u00e3o mande e-mail para clientes e jornalistas, que n\u00e3o s\u00e3o de interesse da pessoa.<\/li>\r\n<li>N\u00e3o envie mensagens sem relev\u00e2ncia, fale apenas quando tiver algo importante a dizer para o cliente.<\/li>\r\n<li>N\u00e3o use t\u00edtulos enganosos no campo de assunto.<\/li>\r\n<li>N\u00e3o compre listas de mailing, cultive seus contatos de forma org\u00e2nica.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>\u00a0As ferramentas para envio de e-mail marketing atualmente, possuem v\u00e1rias funcionalidades para facilitar o trabalho do profissional de comunica\u00e7\u00e3o e para auxiliar na mensura\u00e7\u00e3o do sucesso de cada campanha. \u00a0Funcionalidades como a cria\u00e7\u00e3o de layouts, agendamento do disparo, monitoramento do envio e relat\u00f3rio de leitura s\u00e3o comum as v\u00e1rias ferramentas mais conhecidas e utilizadas hoje, como o <a href=\"http:\/\/mailchimp.com\/\">Mailchimp<\/a>, a <a href=\"http:\/\/www.aweber.com\/\">Aweber<\/a>, o <a href=\"http:\/\/www.locaweb.com.br\/produtos\/email\/planos.html\">LocaWeb<\/a>, o <a href=\"http:\/\/www.uolhost.com.br\/promocao-emkt.html?psid=1\">Uol Host<\/a> e o <a href=\"http:\/\/www.dinamize.com\/site\/produtos\/easy-mailing?gclid=CJKlrPjRo7kCFQto7AodK3MAXw\">EasyMailling<\/a>.<\/p>\r\n\r\n\r\n\r\n<p>Quer saber mais sobre Marketing Digital? <a href=\"http:\/\/educacional.dino.com.br\/introducao-ao-marketing-de-conteudo\/?utm_source=blog-dino&amp;utm_medium=cpc&amp;utm_term=ebook-marketing-de-conteudo-o-que-e-blog&amp;utm_campaign=ebook-post-blog\" target=\"_blank\" rel=\"noopener\">Baixe gr\u00e1tis o ebook &#8220;Introdu\u00e7\u00e3o ao Marketing de Conte\u00fado&#8221; e atraia mais clientes!<\/a><\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>Com ferramentas de e-mail cada vez mais sofisticadas dispon\u00edveis no mercado, ficou mais f\u00e1cil n\u00e3o s\u00f3 enviar e-mails, mas tamb\u00e9m monitorar o grau de sucesso em cada disparo ou campanha. \u00a0Por\u00e9m, com a facilidade e o imediatismo das redes sociais, cada vez mais o e-mail marketing tem ficado de lado ou sendo posto em segundo [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":16976,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26],"tags":[],"class_list":["post-15892","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - 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