{"id":15902,"date":"2013-12-07T13:20:54","date_gmt":"2013-12-07T15:20:54","guid":{"rendered":"https:\/\/blog.dino.com.br\/?p=381"},"modified":"2021-07-19T16:42:02","modified_gmt":"2021-07-19T19:42:02","slug":"horario-e-dia-email-marketing","status":"publish","type":"post","link":"https:\/\/dino.com.br\/blog\/horario-e-dia-email-marketing\/","title":{"rendered":"Como escolher o hor\u00e1rio e o dia de envio do e-mail marketing"},"content":{"rendered":"\r\n<p>O dia e hor\u00e1rio em que o e-mail ser\u00e1 enviado s\u00e3o elementos cr\u00edticos que est\u00e3o intimamente ligados \u00e0 taxa de leitura que o e-mail marketing ir\u00e1 alcan\u00e7ar. S\u00e3o decis\u00f5es que devem ser pensadas de forma estrat\u00e9gica, para que o e-mail chegue na caixa de entrada do cliente em um momento oportuno e prop\u00edcio para captar a aten\u00e7\u00e3o do leitor. A escolha do hor\u00e1rio e do dia de envio podem ser o fator decisivo e de diferen\u00e7a entre o sucesso e o fracasso da sua campanha.<\/p>\r\n\r\n\r\n\r\n<p>\u00a0N\u00e3o existe formula m\u00e1gica que ir\u00e1 garantir a leitura do e-mail marketing, contudo, existem alguns fatores que podem influenciar o resultado final. Tente pensar no perfil e na rotina do seu p\u00fablico alvo, \u00e9 importante conhecer bem quem voc\u00ea deseja impactar, pois seus h\u00e1bitos podem fornecer dicas importantes para se desvendar os melhores hor\u00e1rios poss\u00edveis para conquistar sua aten\u00e7\u00e3o.<\/p>\r\n\r\n\r\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><a href=\"https:\/\/educacional.dino.com.br\/solicitar-contato-comercial?utm_source=organic&amp;utm_medium=organic&amp;utm_campaign=blog-cta-banner\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/www.dino.com.br\/wp-content\/uploads\/2021\/07\/cta-blog-banner-posts-700x180-1.jpg\" alt=\"dino divulgador de not\u00edcias\"\/><\/a><\/figure><\/div>\r\n\r\n\r\n<p>Ele trabalha home office ou na rua? Trabalha dentro do hor\u00e1rio comercial? Se ele trabalha em escrit\u00f3rio, seu e-mail tem mais chances de ser lido no hor\u00e1rio comercial, se trabalha na rua, talvez seja melhor enviar um pouco antes do fim do hor\u00e1rio comercial. Essas respostas ajudam a tra\u00e7ar um plano estrat\u00e9gico para garantir o sucesso da campanha. Existem tamb\u00e9m algumas pesquisas que ajudam a fornecer insights sobre os hor\u00e1rios que costumam ter um \u00edndice de leitura maior e\/ou menor, comumente, de manh\u00e3 \u00e9 o melhor hor\u00e1rio de leitura.<\/p>\r\n\r\n\r\n\r\n<p>\u00a0Por fim, n\u00e3o existe melhor forma de desvendar quais os piores e melhores dias e hor\u00e1rios que a pr\u00e1tica. Fa\u00e7a testes de envio, compare os resultados e tente entender quais dias e hor\u00e1rios ir\u00e3o funcionar e otimizar as taxas de leitura e de intera\u00e7\u00e3o com o seu p\u00fablico alvo.<\/p>\r\n\r\n\r\n\r\n<p>Voc\u00ea j\u00e1 possui uma estrat\u00e9gia de comunica\u00e7\u00e3o consolidada em sua empresa? <a href=\"http:\/\/educacional.dino.com.br\/estrategia-de-comunicacao\/?utm_source=blog-dino&amp;utm_medium=cpc&amp;utm_term=ebook-estrategia-de-comunicacao-blog&amp;utm_campaign=ebook-post-blog\">Baixe gr\u00e1tis o ebook &#8220;Estrat\u00e9gia de comunica\u00e7\u00e3o&#8221; e e turbine seus resultados!<\/a><\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>O dia e hor\u00e1rio em que o e-mail ser\u00e1 enviado s\u00e3o elementos cr\u00edticos que est\u00e3o intimamente ligados \u00e0 taxa de leitura que o e-mail marketing ir\u00e1 alcan\u00e7ar. S\u00e3o decis\u00f5es que devem ser pensadas de forma estrat\u00e9gica, para que o e-mail chegue na caixa de entrada do cliente em um momento oportuno e prop\u00edcio para captar [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":16979,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26],"tags":[],"class_list":["post-15902","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Como escolher o hor\u00e1rio e o dia de envio do e-mail marketing - Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/darkgray-goose-732531.hostingersite.com\/blog\/horario-e-dia-email-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Como escolher o hor\u00e1rio e o dia de envio do e-mail marketing - Blog\" \/>\n<meta property=\"og:description\" content=\"O dia e hor\u00e1rio em que o e-mail ser\u00e1 enviado s\u00e3o elementos cr\u00edticos que est\u00e3o intimamente ligados \u00e0 taxa de leitura que o e-mail marketing ir\u00e1 alcan\u00e7ar. S\u00e3o decis\u00f5es que devem ser pensadas de forma estrat\u00e9gica, para que o e-mail chegue na caixa de entrada do cliente em um momento oportuno e prop\u00edcio para captar [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/darkgray-goose-732531.hostingersite.com\/blog\/horario-e-dia-email-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog\" \/>\n<meta property=\"article:published_time\" content=\"2013-12-07T15:20:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-07-19T19:42:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/darkgray-goose-732531.hostingersite.com\/blog\/wp-content\/uploads\/2013\/12\/horario-e-dia-email-marketing.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"DINO\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"DINO\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/darkgray-goose-732531.hostingersite.com\/blog\/horario-e-dia-email-marketing\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/darkgray-goose-732531.hostingersite.com\/blog\/horario-e-dia-email-marketing\/\"},\"author\":{\"name\":\"DINO\",\"@id\":\"https:\/\/dino.com.br\/blog\/#\/schema\/person\/85eb59a120724efeda347ea034331673\"},\"headline\":\"Como escolher o hor\u00e1rio e o dia de envio do e-mail marketing\",\"datePublished\":\"2013-12-07T15:20:54+00:00\",\"dateModified\":\"2021-07-19T19:42:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/darkgray-goose-732531.hostingersite.com\/blog\/horario-e-dia-email-marketing\/\"},\"wordCount\":357,\"publisher\":{\"@id\":\"https:\/\/dino.com.br\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/darkgray-goose-732531.hostingersite.com\/blog\/horario-e-dia-email-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/dino.com.br\/blog\/wp-content\/uploads\/2013\/12\/horario-e-dia-email-marketing.jpg\",\"articleSection\":[\"Marketing\"],\"inLanguage\":\"pt-BR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/darkgray-goose-732531.hostingersite.com\/blog\/horario-e-dia-email-marketing\/\",\"url\":\"https:\/\/darkgray-goose-732531.hostingersite.com\/blog\/horario-e-dia-email-marketing\/\",\"name\":\"Como escolher o hor\u00e1rio e o dia de envio do e-mail marketing - Blog\",\"isPartOf\":{\"@id\":\"https:\/\/dino.com.br\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/darkgray-goose-732531.hostingersite.com\/blog\/horario-e-dia-email-marketing\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/darkgray-goose-732531.hostingersite.com\/blog\/horario-e-dia-email-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/dino.com.br\/blog\/wp-content\/uploads\/2013\/12\/horario-e-dia-email-marketing.jpg\",\"datePublished\":\"2013-12-07T15:20:54+00:00\",\"dateModified\":\"2021-07-19T19:42:02+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/darkgray-goose-732531.hostingersite.com\/blog\/horario-e-dia-email-marketing\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/darkgray-goose-732531.hostingersite.com\/blog\/horario-e-dia-email-marketing\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/darkgray-goose-732531.hostingersite.com\/blog\/horario-e-dia-email-marketing\/#primaryimage\",\"url\":\"https:\/\/dino.com.br\/blog\/wp-content\/uploads\/2013\/12\/horario-e-dia-email-marketing.jpg\",\"contentUrl\":\"https:\/\/dino.com.br\/blog\/wp-content\/uploads\/2013\/12\/horario-e-dia-email-marketing.jpg\",\"width\":1080,\"height\":600,\"caption\":\"horario dia email marketing\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/darkgray-goose-732531.hostingersite.com\/blog\/horario-e-dia-email-marketing\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\/\/dino.com.br\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Como escolher o hor\u00e1rio e o dia de envio do e-mail marketing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/dino.com.br\/blog\/#website\",\"url\":\"https:\/\/dino.com.br\/blog\/\",\"name\":\"Blog\",\"description\":\"Dino\",\"publisher\":{\"@id\":\"https:\/\/dino.com.br\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/dino.com.br\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/dino.com.br\/blog\/#organization\",\"name\":\"Dino - Divulgador de Not\u00edcias\",\"url\":\"https:\/\/dino.com.br\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/dino.com.br\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/dino.com.br\/wp-content\/uploads\/2021\/06\/dino-agencia-de-noticias-corporativas.jpg\",\"contentUrl\":\"https:\/\/dino.com.br\/wp-content\/uploads\/2021\/06\/dino-agencia-de-noticias-corporativas.jpg\",\"width\":147,\"height\":70,\"caption\":\"Dino - Divulgador de Not\u00edcias\"},\"image\":{\"@id\":\"https:\/\/dino.com.br\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/dino.com.br\/blog\/#\/schema\/person\/85eb59a120724efeda347ea034331673\",\"name\":\"DINO\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/dino.com.br\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/795c5b21d9d4c1666b880067ef54a58adcc2f3ff05807036e25ecdc9cee289b0?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/795c5b21d9d4c1666b880067ef54a58adcc2f3ff05807036e25ecdc9cee289b0?s=96&d=mm&r=g\",\"caption\":\"DINO\"},\"url\":\"https:\/\/dino.com.br\/blog\/author\/dino\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Como escolher o hor\u00e1rio e o dia de envio do e-mail marketing - Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/darkgray-goose-732531.hostingersite.com\/blog\/horario-e-dia-email-marketing\/","og_locale":"pt_BR","og_type":"article","og_title":"Como escolher o hor\u00e1rio e o dia de envio do e-mail marketing - Blog","og_description":"O dia e hor\u00e1rio em que o e-mail ser\u00e1 enviado s\u00e3o elementos cr\u00edticos que est\u00e3o intimamente ligados \u00e0 taxa de leitura que o e-mail marketing ir\u00e1 alcan\u00e7ar. S\u00e3o decis\u00f5es que devem ser pensadas de forma estrat\u00e9gica, para que o e-mail chegue na caixa de entrada do cliente em um momento oportuno e prop\u00edcio para captar [&hellip;]","og_url":"https:\/\/darkgray-goose-732531.hostingersite.com\/blog\/horario-e-dia-email-marketing\/","og_site_name":"Blog","article_published_time":"2013-12-07T15:20:54+00:00","article_modified_time":"2021-07-19T19:42:02+00:00","og_image":[{"width":1080,"height":600,"url":"https:\/\/darkgray-goose-732531.hostingersite.com\/blog\/wp-content\/uploads\/2013\/12\/horario-e-dia-email-marketing.jpg","type":"image\/jpeg"}],"author":"DINO","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"DINO","Est. tempo de leitura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/darkgray-goose-732531.hostingersite.com\/blog\/horario-e-dia-email-marketing\/#article","isPartOf":{"@id":"https:\/\/darkgray-goose-732531.hostingersite.com\/blog\/horario-e-dia-email-marketing\/"},"author":{"name":"DINO","@id":"https:\/\/dino.com.br\/blog\/#\/schema\/person\/85eb59a120724efeda347ea034331673"},"headline":"Como escolher o hor\u00e1rio e o dia de envio do e-mail marketing","datePublished":"2013-12-07T15:20:54+00:00","dateModified":"2021-07-19T19:42:02+00:00","mainEntityOfPage":{"@id":"https:\/\/darkgray-goose-732531.hostingersite.com\/blog\/horario-e-dia-email-marketing\/"},"wordCount":357,"publisher":{"@id":"https:\/\/dino.com.br\/blog\/#organization"},"image":{"@id":"https:\/\/darkgray-goose-732531.hostingersite.com\/blog\/horario-e-dia-email-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/dino.com.br\/blog\/wp-content\/uploads\/2013\/12\/horario-e-dia-email-marketing.jpg","articleSection":["Marketing"],"inLanguage":"pt-BR"},{"@type":"WebPage","@id":"https:\/\/darkgray-goose-732531.hostingersite.com\/blog\/horario-e-dia-email-marketing\/","url":"https:\/\/darkgray-goose-732531.hostingersite.com\/blog\/horario-e-dia-email-marketing\/","name":"Como escolher o hor\u00e1rio e o dia de envio do e-mail marketing - Blog","isPartOf":{"@id":"https:\/\/dino.com.br\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/darkgray-goose-732531.hostingersite.com\/blog\/horario-e-dia-email-marketing\/#primaryimage"},"image":{"@id":"https:\/\/darkgray-goose-732531.hostingersite.com\/blog\/horario-e-dia-email-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/dino.com.br\/blog\/wp-content\/uploads\/2013\/12\/horario-e-dia-email-marketing.jpg","datePublished":"2013-12-07T15:20:54+00:00","dateModified":"2021-07-19T19:42:02+00:00","breadcrumb":{"@id":"https:\/\/darkgray-goose-732531.hostingersite.com\/blog\/horario-e-dia-email-marketing\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/darkgray-goose-732531.hostingersite.com\/blog\/horario-e-dia-email-marketing\/"]}]},{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/darkgray-goose-732531.hostingersite.com\/blog\/horario-e-dia-email-marketing\/#primaryimage","url":"https:\/\/dino.com.br\/blog\/wp-content\/uploads\/2013\/12\/horario-e-dia-email-marketing.jpg","contentUrl":"https:\/\/dino.com.br\/blog\/wp-content\/uploads\/2013\/12\/horario-e-dia-email-marketing.jpg","width":1080,"height":600,"caption":"horario dia email marketing"},{"@type":"BreadcrumbList","@id":"https:\/\/darkgray-goose-732531.hostingersite.com\/blog\/horario-e-dia-email-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/dino.com.br\/blog\/"},{"@type":"ListItem","position":2,"name":"Como escolher o hor\u00e1rio e o dia de envio do e-mail marketing"}]},{"@type":"WebSite","@id":"https:\/\/dino.com.br\/blog\/#website","url":"https:\/\/dino.com.br\/blog\/","name":"Blog","description":"Dino","publisher":{"@id":"https:\/\/dino.com.br\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/dino.com.br\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Organization","@id":"https:\/\/dino.com.br\/blog\/#organization","name":"Dino - Divulgador de Not\u00edcias","url":"https:\/\/dino.com.br\/blog\/","logo":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/dino.com.br\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/dino.com.br\/wp-content\/uploads\/2021\/06\/dino-agencia-de-noticias-corporativas.jpg","contentUrl":"https:\/\/dino.com.br\/wp-content\/uploads\/2021\/06\/dino-agencia-de-noticias-corporativas.jpg","width":147,"height":70,"caption":"Dino - Divulgador de Not\u00edcias"},"image":{"@id":"https:\/\/dino.com.br\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/dino.com.br\/blog\/#\/schema\/person\/85eb59a120724efeda347ea034331673","name":"DINO","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/dino.com.br\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/795c5b21d9d4c1666b880067ef54a58adcc2f3ff05807036e25ecdc9cee289b0?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/795c5b21d9d4c1666b880067ef54a58adcc2f3ff05807036e25ecdc9cee289b0?s=96&d=mm&r=g","caption":"DINO"},"url":"https:\/\/dino.com.br\/blog\/author\/dino\/"}]}},"_links":{"self":[{"href":"https:\/\/dino.com.br\/blog\/wp-json\/wp\/v2\/posts\/15902","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dino.com.br\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dino.com.br\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dino.com.br\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dino.com.br\/blog\/wp-json\/wp\/v2\/comments?post=15902"}],"version-history":[{"count":4,"href":"https:\/\/dino.com.br\/blog\/wp-json\/wp\/v2\/posts\/15902\/revisions"}],"predecessor-version":[{"id":18206,"href":"https:\/\/dino.com.br\/blog\/wp-json\/wp\/v2\/posts\/15902\/revisions\/18206"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dino.com.br\/blog\/wp-json\/wp\/v2\/media\/16979"}],"wp:attachment":[{"href":"https:\/\/dino.com.br\/blog\/wp-json\/wp\/v2\/media?parent=15902"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dino.com.br\/blog\/wp-json\/wp\/v2\/categories?post=15902"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dino.com.br\/blog\/wp-json\/wp\/v2\/tags?post=15902"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}