{"id":15903,"date":"2013-11-28T16:13:01","date_gmt":"2013-11-28T18:13:01","guid":{"rendered":"https:\/\/blog.dino.com.br\/?p=391"},"modified":"2021-07-19T16:42:33","modified_gmt":"2021-07-19T19:42:33","slug":"black-friday-acoes-de-marketing-em-datas-comemorativas","status":"publish","type":"post","link":"https:\/\/dino.com.br\/blog\/black-friday-acoes-de-marketing-em-datas-comemorativas\/","title":{"rendered":"Black Friday, a\u00e7\u00f5es de marketing em datas comemorativas"},"content":{"rendered":"\r\n<p>A Black Friday foi criada em 2005 por lojistas norte americanos para alavancar as vendas. A data cai sempre na \u00faltima sexta feira do m\u00eas de novembro e no dia posterior a comemora\u00e7\u00e3o de A\u00e7\u00e3o de Gra\u00e7as (o Thanksgiving Day).\u00a0 O nome \u00e9 um trocadilho, pois nos Estados Unidos estar com o or\u00e7amento no Black significa estar no lucro. A ideia por tr\u00e1s da Black Friday \u00e9 dar inicio as compras de natal e movimentar o com\u00e9rcio.<\/p>\r\n\r\n\r\n\r\n<p>No Brasil a data come\u00e7ou a ser \u201ccomemorada\u201d em 2010, por\u00e9m logo ganhou o apelido de Black Fraude, devido a m\u00e1 pr\u00e1tica das lojas de aumentarem os pre\u00e7os na v\u00e9spera do feriado para oferecer o desconto no dia. Neste ano de 2013, os \u00f3rg\u00e3os de defesa do consumidor est\u00e3o vigiando as lojas para tentar inibir fraudes nas promo\u00e7\u00f5es.<\/p>\r\n\r\n\r\n\r\n<p>A\u00e7\u00f5es de marketing sazonais e em datas comemorativas s\u00e3o uma excelente oportunidade para divulgar a marca, realizar promo\u00e7\u00f5es e fidelizar o cliente. E como j\u00e1 foi dito no <a href=\"https:\/\/blog.dino.com.br\/marketing-pessoal-aplicado-a-empresas\/\">post anterior<\/a> \u00e9 menos dispendioso para a empresa fidelizar um cliente do que conquistar um cliente novo.<\/p>\r\n\r\n\r\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><a href=\"https:\/\/educacional.dino.com.br\/solicitar-contato-comercial?utm_source=organic&amp;utm_medium=organic&amp;utm_campaign=blog-cta-banner\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/www.dino.com.br\/wp-content\/uploads\/2021\/07\/cta-blog-banner-posts-700x180-1.jpg\" alt=\"dino divulgador de not\u00edcias\"\/><\/a><\/figure><\/div>\r\n\r\n\r\n<p>As a\u00e7\u00f5es de marketing nas datas comemorativas tem grande potencial para alavancar e aumentar o lucro da empresa, mas precisam ser pensadas e planejadas, pois devem ser interessante tamb\u00e9m para o consumidor e n\u00e3o apenas para a empresa. Observe o \u00eaxito que conquistou com o planejamento e execu\u00e7\u00e3o de campanhas anteriores, para adaptar a estrat\u00e9gia na pr\u00f3xima data comemorativa e maximizar o lucro da empresa e a satisfa\u00e7\u00e3o do consumidor.<\/p>\r\n\r\n\r\n\r\n<p>Este ano o Dino tamb\u00e9m vai entrar na onda dos super descontos por\u00e9m iniciar\u00e1 a promo\u00e7\u00e3o na semana seguinte \u00e0 &#8220;Black Friday&#8221; com a campanha &#8220;Black Week&#8221; e todos os releases\u00a0 comprados neste per\u00edodo, que vai de 01\/11 a 08\/11, ter\u00e3o um desconto de mais de 60%\u00a0 no valor. Para aproveitar o desconto, acesse o <a href=\"http:\/\/www.dino.com.br\/\">site do Dino<\/a>, efetue seu cadastro gratuito e adquira o release.<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>A Black Friday foi criada em 2005 por lojistas norte americanos para alavancar as vendas. A data cai sempre na \u00faltima sexta feira do m\u00eas de novembro e no dia posterior a comemora\u00e7\u00e3o de A\u00e7\u00e3o de Gra\u00e7as (o Thanksgiving Day).\u00a0 O nome \u00e9 um trocadilho, pois nos Estados Unidos estar com o or\u00e7amento no Black [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":16981,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26],"tags":[],"class_list":["post-15903","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Black Friday, a\u00e7\u00f5es de marketing em datas comemorativas - Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/darkgray-goose-732531.hostingersite.com\/blog\/black-friday-acoes-de-marketing-em-datas-comemorativas\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Black Friday, a\u00e7\u00f5es de marketing em datas comemorativas - Blog\" \/>\n<meta property=\"og:description\" content=\"A Black Friday foi criada em 2005 por lojistas norte americanos para alavancar as vendas. A data cai sempre na \u00faltima sexta feira do m\u00eas de novembro e no dia posterior a comemora\u00e7\u00e3o de A\u00e7\u00e3o de Gra\u00e7as (o Thanksgiving Day).\u00a0 O nome \u00e9 um trocadilho, pois nos Estados Unidos estar com o or\u00e7amento no Black [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/darkgray-goose-732531.hostingersite.com\/blog\/black-friday-acoes-de-marketing-em-datas-comemorativas\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog\" \/>\n<meta property=\"article:published_time\" content=\"2013-11-28T18:13:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-07-19T19:42:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/darkgray-goose-732531.hostingersite.com\/blog\/wp-content\/uploads\/2013\/11\/black-friday-acoes-de-marketing-em-datas-comemorativas.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"DINO\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"DINO\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/darkgray-goose-732531.hostingersite.com\/blog\/black-friday-acoes-de-marketing-em-datas-comemorativas\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/darkgray-goose-732531.hostingersite.com\/blog\/black-friday-acoes-de-marketing-em-datas-comemorativas\/\"},\"author\":{\"name\":\"DINO\",\"@id\":\"https:\/\/dino.com.br\/blog\/#\/schema\/person\/85eb59a120724efeda347ea034331673\"},\"headline\":\"Black Friday, a\u00e7\u00f5es de marketing em datas comemorativas\",\"datePublished\":\"2013-11-28T18:13:01+00:00\",\"dateModified\":\"2021-07-19T19:42:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/darkgray-goose-732531.hostingersite.com\/blog\/black-friday-acoes-de-marketing-em-datas-comemorativas\/\"},\"wordCount\":345,\"publisher\":{\"@id\":\"https:\/\/dino.com.br\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/darkgray-goose-732531.hostingersite.com\/blog\/black-friday-acoes-de-marketing-em-datas-comemorativas\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/dino.com.br\/blog\/wp-content\/uploads\/2013\/11\/black-friday-acoes-de-marketing-em-datas-comemorativas.jpg\",\"articleSection\":[\"Marketing\"],\"inLanguage\":\"pt-BR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/darkgray-goose-732531.hostingersite.com\/blog\/black-friday-acoes-de-marketing-em-datas-comemorativas\/\",\"url\":\"https:\/\/darkgray-goose-732531.hostingersite.com\/blog\/black-friday-acoes-de-marketing-em-datas-comemorativas\/\",\"name\":\"Black Friday, a\u00e7\u00f5es de marketing em datas comemorativas - 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