{"id":15904,"date":"2013-12-23T15:24:19","date_gmt":"2013-12-23T17:24:19","guid":{"rendered":"https:\/\/blog.dino.com.br\/?p=429"},"modified":"2021-07-19T16:41:37","modified_gmt":"2021-07-19T19:41:37","slug":"metricas-estrategia-envio-email-mkt","status":"publish","type":"post","link":"https:\/\/dino.com.br\/blog\/metricas-estrategia-envio-email-mkt\/","title":{"rendered":"M\u00e9tricas e estrat\u00e9gia no envio de email marketing"},"content":{"rendered":"\r\n<p>No \u00faltimo <a href=\"https:\/\/blog.dino.com.br\/horario-e-dia-email-marketing\/\" target=\"_blank\" rel=\"noopener\">post<\/a>, abordamos a import\u00e2ncia da escolha do dia e hor\u00e1rio para o sucesso de uma campanha de e-mail marketing, e igualmente importante para o sucesso da campanha \u00e9 saber avaliar as m\u00e9tricas de p\u00f3s envio. A maioria das ferramentas de envio de e-mail marketing possui as op\u00e7\u00f5es de m\u00e9tricas e relat\u00f3rios padr\u00e3o, que auxiliam na hora de avaliar os n\u00fameros da campanha. O mais importante \u00e9 saber ler e identificar essas m\u00e9tricas para aprimorar a estrat\u00e9gia utilizada a partir do hist\u00f3rico de a\u00e7\u00f5es realizadas. As informa\u00e7\u00f5es mais essenciais e importantes s\u00e3o: taxa de abertura, taxa de rejei\u00e7\u00e3o, taxa de cliques e a taxa de convers\u00e3o.<\/p>\r\n\r\n\r\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><a href=\"https:\/\/educacional.dino.com.br\/solicitar-contato-comercial?utm_source=organic&amp;utm_medium=organic&amp;utm_campaign=blog-cta-banner\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/www.dino.com.br\/wp-content\/uploads\/2021\/07\/cta-blog-banner-posts-700x180-1.jpg\" alt=\"dino divulgador de not\u00edcias\"\/><\/a><\/figure><\/div>\r\n\r\n\r\n<p><strong>Taxa de Abertura (Open Rate)<\/strong> &#8211;\u00a0\u00c9 o percentual (ou n\u00famero) de pessoas que receberam e abriram o e-mail.<\/p>\r\n\r\n\r\n\r\n<p><strong>Taxa de Rejei\u00e7\u00e3o (Bounce Rate)<\/strong> &#8211;\u00a0\u00c9 o n\u00famero de emails que n\u00e3o chegaram at\u00e9 o endere\u00e7o final. Os motivos podem variar desde a caixa de email cheia at\u00e9 e-mail digitado errado ou desativado.<\/p>\r\n\r\n\r\n\r\n<p><strong>Taxa de Cliques (CTR)<\/strong> &#8211;\u00a0\u00c9 o n\u00famero de cliques que o email teve para algum link dentro da mensagem.<\/p>\r\n\r\n\r\n\r\n<p><strong>Taxa de Convers\u00e3o (Conversion Rate)<\/strong> &#8211;\u00a0\u00c9 a porcentagem de pessoas que recebeu o email, abriu e clicou em algum link, finalizando a a\u00e7\u00e3o pretendida pela campanha.<\/p>\r\n\r\n\r\n\r\n<p>Estude os n\u00fameros, compare com os dias e hor\u00e1rios de envio e reformule a estrat\u00e9gia a partir das informa\u00e7\u00f5es do relat\u00f3rio de leitura. Ao repensar a estrat\u00e9gia, avalie tamb\u00e9m a intera\u00e7\u00e3o do p\u00fablico com o neg\u00f3cio como um todo e n\u00e3o apenas pela leitura do relat\u00f3rio de m\u00e9tricas do email marketing. Avalie o que est\u00e1 sendo divulgado em cada campanha, informa\u00e7\u00f5es como o aumento de visitas, interesse e\/ou vendas no site anunciado que podem n\u00e3o vir diretamente pelo e-mail marketing, mas sim por causa dele. N\u00e3o foque apenas na taxa de leitura e clique do e-mail. Um p\u00fablico menor em leitura, por\u00e9m maior em intera\u00e7\u00e3o diretamente com a oferta divulgada pode ser muito mais interessante e trazer muito mais resultados para a campanha.<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>No \u00faltimo post, abordamos a import\u00e2ncia da escolha do dia e hor\u00e1rio para o sucesso de uma campanha de e-mail marketing, e igualmente importante para o sucesso da campanha \u00e9 saber avaliar as m\u00e9tricas de p\u00f3s envio. A maioria das ferramentas de envio de e-mail marketing possui as op\u00e7\u00f5es de m\u00e9tricas e relat\u00f3rios padr\u00e3o, que [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":16953,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[30],"tags":[],"class_list":["post-15904","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-assessoria-de-imprensa"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>M\u00e9tricas e estrat\u00e9gia no envio de email marketing - Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/darkgray-goose-732531.hostingersite.com\/blog\/metricas-estrategia-envio-email-mkt\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"M\u00e9tricas e estrat\u00e9gia no envio de email marketing - Blog\" \/>\n<meta property=\"og:description\" content=\"No \u00faltimo post, abordamos a import\u00e2ncia da escolha do dia e hor\u00e1rio para o sucesso de uma campanha de e-mail marketing, e igualmente importante para o sucesso da campanha \u00e9 saber avaliar as m\u00e9tricas de p\u00f3s envio. A maioria das ferramentas de envio de e-mail marketing possui as op\u00e7\u00f5es de m\u00e9tricas e relat\u00f3rios padr\u00e3o, que [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/darkgray-goose-732531.hostingersite.com\/blog\/metricas-estrategia-envio-email-mkt\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog\" \/>\n<meta property=\"article:published_time\" content=\"2013-12-23T17:24:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-07-19T19:41:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/darkgray-goose-732531.hostingersite.com\/blog\/wp-content\/uploads\/2013\/12\/metricas-estrategia-envio-email-mkt.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"DINO\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"DINO\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/darkgray-goose-732531.hostingersite.com\/blog\/metricas-estrategia-envio-email-mkt\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/darkgray-goose-732531.hostingersite.com\/blog\/metricas-estrategia-envio-email-mkt\/\"},\"author\":{\"name\":\"DINO\",\"@id\":\"https:\/\/dino.com.br\/blog\/#\/schema\/person\/85eb59a120724efeda347ea034331673\"},\"headline\":\"M\u00e9tricas e estrat\u00e9gia no envio de email marketing\",\"datePublished\":\"2013-12-23T17:24:19+00:00\",\"dateModified\":\"2021-07-19T19:41:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/darkgray-goose-732531.hostingersite.com\/blog\/metricas-estrategia-envio-email-mkt\/\"},\"wordCount\":379,\"publisher\":{\"@id\":\"https:\/\/dino.com.br\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/darkgray-goose-732531.hostingersite.com\/blog\/metricas-estrategia-envio-email-mkt\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/dino.com.br\/blog\/wp-content\/uploads\/2013\/12\/metricas-estrategia-envio-email-mkt.jpg\",\"articleSection\":[\"Assessoria de Imprensa\"],\"inLanguage\":\"pt-BR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/darkgray-goose-732531.hostingersite.com\/blog\/metricas-estrategia-envio-email-mkt\/\",\"url\":\"https:\/\/darkgray-goose-732531.hostingersite.com\/blog\/metricas-estrategia-envio-email-mkt\/\",\"name\":\"M\u00e9tricas e estrat\u00e9gia no envio de email marketing - 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