{"id":15929,"date":"2014-07-25T14:18:42","date_gmt":"2014-07-25T17:18:42","guid":{"rendered":"https:\/\/blog.dino.com.br\/?p=742"},"modified":"2021-07-19T15:46:11","modified_gmt":"2021-07-19T18:46:11","slug":"4-formas-de-turbinar-seu-release","status":"publish","type":"post","link":"https:\/\/dino.com.br\/blog\/4-formas-de-turbinar-seu-release\/","title":{"rendered":"4 formas de turbinar seu release"},"content":{"rendered":"\r\n

O objetivo principal de um release \u00e9 transmitir as principais informa\u00e7\u00f5es sobre determinado produto ou servi\u00e7o para um p\u00fablico muito espec\u00edfico, os profissionais da comunica\u00e7\u00e3o. A repeti\u00e7\u00e3o de palavras j\u00e1 d\u00e1 uma pista do empenho necess\u00e1rio: produzir informa\u00e7\u00e3o para quem produz informa\u00e7\u00e3o demanda o dobro de aten\u00e7\u00e3o. Ent\u00e3o, o b\u00e1sico \u00e9 seu texto estar bem estruturado, com escrita e gram\u00e1tica impec\u00e1vel, com as informa\u00e7\u00f5es mais importantes em primeiro lugar e de leitura agrad\u00e1vel. Mas, isso \u00e9 s\u00f3 para come\u00e7ar. Veja abaixo algumas dicas do DINO para tirar seu release do limbo da caixa de entrada dos seus targets.<\/p>\r\n\r\n\r\n\r\n

Muito al\u00e9m do texto<\/b><\/h2>\r\n\r\n\r\n\r\n

Existem mil e uma maneiras de se transmitir uma informa\u00e7\u00e3o: usando montagens, gif animados, fotografias, ilustra\u00e7\u00f5es, infogr\u00e1ficos est\u00e1ticos, infogr\u00e1ficos interativos, memes de internet, v\u00eddeos, enquetes, hiperlinks com outras p\u00e1ginas etc. Ent\u00e3o, por que ficar apenas no texto? Verifique quais os tipos de possibilidades est\u00e3o alinhadas com seu conte\u00fado, certifique-se de que a plataforma de divulga\u00e7\u00e3o do release suporta os diferentes formatos de arquivos e invista em uma forma criativa de expor seu conte\u00fado.<\/p>\r\n\r\n\r\n

\"dino<\/a><\/figure><\/div>\r\n\r\n\r\n\r\n

A internet \u00e9 uma rede<\/b><\/h2>\r\n\r\n\r\n\r\n

Um release pode extrapolar a plataforma que utilizou para chegar at\u00e9 o seu p\u00fablico alvo. Dentro do texto podem ser inclu\u00eddos hiperlinks para p\u00e1ginas relacionadas e que ajudem a contextualizar seu conte\u00fado. Informa\u00e7\u00f5es relevantes valem ouro para seus clientes. Por outro lado, redes sociais como o Medium.com e o Storify.com permitem a cria\u00e7\u00e3o de hist\u00f3rias interativas. Outros como o Soundcloud, Youtube e Vimeo, permitem a inser\u00e7\u00e3o de arquivos de \u00e1udio e video incorporados ao texto. As possibilidades da internet s\u00e3o in\u00fameras: explore-as!<\/p>\r\n\r\n\r\n\r\n

Varie as formas de divulga\u00e7\u00e3o<\/b><\/h2>\r\n\r\n\r\n\r\n

Quem quer garantir uma boa circula\u00e7\u00e3o de release est\u00e1 cansado de saber a import\u00e2ncia de uma boa lista de e-mails. N\u00e3o se trata de quantidade, mas sim adequa\u00e7\u00e3o entre o conte\u00fado e as pessoas que est\u00e3o recebendo-o. Se seu release \u00e9 sobre uma nova pe\u00e7a de teatro, n\u00e3o adianta o editor de economia do jornal receber seu material. Isso s\u00f3 ir\u00e1 depor contra seu nome e desgastar sua rela\u00e7\u00e3o com seu p\u00fablico.<\/p>\r\n\r\n\r\n\r\n

Al\u00e9m disso, utilize seu site e perfis nas redes sociais pra divulgar o material. Nesse caso, n\u00e3o h\u00e1 necessidade de ser t\u00e3o seletivos, j\u00e1 que as informa\u00e7\u00f5es s\u00e3o p\u00fablicas e, potencialmente, qualquer cliente ou profissional de comunica\u00e7\u00e3o ver\u00e1 a postagem. Redes como Facebook, Linkedin e Twitter oferecem uma s\u00e9rie de m\u00e9tricas que lhe permitem avaliar a repercuss\u00e3o dos seus materiais postados e, com isso, melhorar sua produ\u00e7\u00e3o.<\/p>\r\n\r\n\r\n\r\n

Texto n\u00e3o \u00e9 mais s\u00f3 coes\u00e3o, atratividade e gram\u00e1tica<\/b><\/h2>\r\n\r\n\r\n\r\n

Com a internet e tecnologias de busca, escrever \u201cbem\u201d ganhou uma nova variante: a visibilidade nos mecanismos de busca. Sites como o Google, Bing e Yahoo utilizam uma s\u00e9rie de algaritimos e equa\u00e7\u00f5es aritm\u00e9ticas para determinar a ordem dos resultados e estabelecer quais s\u00e3o as p\u00e1ginas mais relevantes em rela\u00e7\u00e3o ao(s) termo(s) buscado(s). As t\u00e9cnicas de Otimiza\u00e7\u00e3o de Buscas (Search Engine Optimization, SEO) d\u00e3o pistas de como fazer sua p\u00e1gina subir no ranking. Aspectos como uso de termos simples e de f\u00e1cil entendimento, conte\u00fado in\u00e9dito e boa articula\u00e7\u00e3o com assuntos relacionados (inclusive com hipelinks) podem ajudar nisso. Procure saber mais sobre SEO e otimizar sua reda\u00e7\u00e3o.<\/p>\r\n\r\n\r\n\r\n

Ent\u00e3o, quer mais dicas de como turbinar seu release? Baixe gr\u00e1tis o ebook “Ferramentas Infal\u00edveis para seu Power Release Decolar”!<\/a><\/strong><\/p>\r\n","protected":false},"excerpt":{"rendered":"

O objetivo principal de um release \u00e9 transmitir as principais informa\u00e7\u00f5es sobre determinado produto ou servi\u00e7o para um p\u00fablico muito espec\u00edfico, os profissionais da comunica\u00e7\u00e3o. A repeti\u00e7\u00e3o de palavras j\u00e1 d\u00e1 uma pista do empenho necess\u00e1rio: produzir informa\u00e7\u00e3o para quem produz informa\u00e7\u00e3o demanda o dobro de aten\u00e7\u00e3o. Ent\u00e3o, o b\u00e1sico \u00e9 seu texto estar bem […]<\/p>\n","protected":false},"author":4,"featured_media":16903,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[30],"tags":[],"class_list":["post-15929","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-assessoria-de-imprensa"],"yoast_head":"\n4 formas de turbinar seu release - Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/darkgray-goose-732531.hostingersite.com\/blog\/4-formas-de-turbinar-seu-release\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"4 formas de turbinar seu release - Blog\" \/>\n<meta property=\"og:description\" content=\"O objetivo principal de um release \u00e9 transmitir as principais informa\u00e7\u00f5es sobre determinado produto ou servi\u00e7o para um p\u00fablico muito espec\u00edfico, os profissionais da comunica\u00e7\u00e3o. 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