{"id":15931,"date":"2014-08-08T14:29:06","date_gmt":"2014-08-08T17:29:06","guid":{"rendered":"https:\/\/blog.dino.com.br\/?p=781"},"modified":"2021-07-19T15:45:37","modified_gmt":"2021-07-19T18:45:37","slug":"o-que-e-marketing-de-conteudo","status":"publish","type":"post","link":"https:\/\/dino.com.br\/blog\/o-que-e-marketing-de-conteudo\/","title":{"rendered":"O que \u00e9 marketing de conte\u00fado?"},"content":{"rendered":"\r\n

Estamos diante uma mudan\u00e7a de paradigmas quando o assunto \u00e9 comunica\u00e7\u00e3o e marketing. De acordo com pesquisa realizada pela Secretaria de Comunica\u00e7\u00e3o Social da Presid\u00eancia da Rep\u00fablica (SECOM), aproximadamente 50% dos brasileiros n\u00e3o confiam, ou tem pouca confian\u00e7a, nas veicula\u00e7\u00f5es publicit\u00e1rias realizadas na televis\u00e3o e nos impressos. Com as m\u00eddias sociais, os consumidores se tornam mais exigentes e ativos, e n\u00e3o h\u00e1 mais como justificar um modelo pautado na impessoalidade e na verticaliza\u00e7\u00e3o das rela\u00e7\u00f5es.<\/p>\r\n\r\n\r\n\r\n

\u00c9 dentro desse contexto que o marketing de conte\u00fado se torna uma das estrat\u00e9gias mais eficazes para difundir uma marca entre o consumidor. O modelo consiste na cria\u00e7\u00e3o de conte\u00fado por meio de diferentes canais, como as m\u00eddias sociais, newsletters e os blogs, e tem como principal objetivo instruir o consumidor acerca da relev\u00e2ncia dos servi\u00e7os ou produtos da empresa, divulgando-os de forma indireta. Ao adotar esta estrat\u00e9gia, \u00e9 poss\u00edvel estimular a a\u00e7\u00e3o do cliente, tendo como resultado uma maior aceita\u00e7\u00e3o da marca e receitas para a empresa.<\/p>\r\n\r\n\r\n\r\n

Nesse post, vamos conferir as principais vantagens do marketing de conte\u00fado e seu impacto na gera\u00e7\u00e3o de leads.<\/p>\r\n\r\n\r\n

\"dino<\/a><\/figure><\/div>\r\n\r\n\r\n\r\n

A pir\u00e2mide invertida<\/b><\/h2>\r\n\r\n\r\n\r\n

Para entendermos a relev\u00e2ncia do marketing de conte\u00fado, \u00e9 fundamental compreender o que significa gerar leads. Basicamente, a ideia parte do princ\u00edpio de que as rela\u00e7\u00f5es entre os clientes e as empresas, at\u00e9 o efetivo consumo, s\u00e3o sustentadas por um funil, em que, no topo, est\u00e3o os leads, isto \u00e9, um novo contato ou relacionamento estabelecido entre a organiza\u00e7\u00e3o e o potencial consumidor, e na parte inferior est\u00e3o as vendas propriamente ditas.<\/p>\r\n\r\n\r\n\r\n

Ao adotar uma estrat\u00e9gia de marketing de conte\u00fado, o empreendedor estar\u00e1 fomentando a gera\u00e7\u00e3o de leads, que poder\u00e3o ser trabalhados para que, futuramente, ele veja a base da pir\u00e2mide, isto \u00e9, o consumo, aumentar.<\/p>\r\n\r\n\r\n\r\n

Conte\u00fado de qualidade<\/b><\/h2>\r\n\r\n\r\n\r\n

Trabalhar com marketing de conte\u00fado \u00e9 a possibilidade de atrair o consumidor oferecendo solu\u00e7\u00f5es uteis para o seu dia-a-dia. \u00c9 preciso trabalhar bem o material para que seja despertado um interesse efetivo, criando um p\u00fablico fiel ao conte\u00fado divulgado. De acordo com pesquisa realizada pelo Viver de Blog, 90% dos consumidores acreditam que o conte\u00fado personalizado \u00e9 \u00fatil e 65% deles se sentem mais confiantes a respeito de uma companhia ap\u00f3s ler esse tipo de material em seu site ou blog.<\/p>\r\n\r\n\r\n\r\n

Outros dados relevantes<\/b><\/h2>\r\n\r\n\r\n\r\n

A utiliza\u00e7\u00e3o do marketing de conte\u00fado j\u00e1 vem sendo bastante difundida entre as empresas, e sua efic\u00e1cia j\u00e1 \u00e9 comprovada. Atualmente, os empres\u00e1rios costumam gastar mais de 25% do seu or\u00e7amento em marketing nesse tipo de estrat\u00e9gia. Al\u00e9m disso, 77% das companhias B2C (Business to Consumer) e 41% das companhias B2B (Business to Business) j\u00e1 adquirem clientes dessa forma.<\/p>\r\n\r\n\r\n\r\n

Vale lembrar, ainda, que atualmente 40% dos consumidores v\u00eam atrav\u00e9s das ferramentas de busca, por isso, \u00e9 muito importante disseminar um conte\u00fado de qualidade na web para ter boas refer\u00eancias quando houver quaisquer pesquisas acerca da sua empresa ou da \u00e1rea em que ela atua.<\/p>\r\n\r\n\r\n\r\n

E voc\u00ea? Pensando em adotar uma estrat\u00e9gia s\u00f3lida de marketing de conte\u00fado na sua empresa?\u00a0Baixe gr\u00e1tis o ebook “Marketing de Conte\u00fado: Entenda o que \u00e9 e como funciona” e comece a estruturar a sua agora mesmo!<\/a><\/p>\r\n","protected":false},"excerpt":{"rendered":"

Estamos diante uma mudan\u00e7a de paradigmas quando o assunto \u00e9 comunica\u00e7\u00e3o e marketing. De acordo com pesquisa realizada pela Secretaria de Comunica\u00e7\u00e3o Social da Presid\u00eancia da Rep\u00fablica (SECOM), aproximadamente 50% dos brasileiros n\u00e3o confiam, ou tem pouca confian\u00e7a, nas veicula\u00e7\u00f5es publicit\u00e1rias realizadas na televis\u00e3o e nos impressos. Com as m\u00eddias sociais, os consumidores se tornam […]<\/p>\n","protected":false},"author":4,"featured_media":16829,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[53,26],"tags":[],"class_list":["post-15931","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-conteudo","category-marketing"],"yoast_head":"\nO que \u00e9 marketing de conte\u00fado? - Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/darkgray-goose-732531.hostingersite.com\/blog\/o-que-e-marketing-de-conteudo\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"O que \u00e9 marketing de conte\u00fado? - Blog\" \/>\n<meta property=\"og:description\" content=\"Estamos diante uma mudan\u00e7a de paradigmas quando o assunto \u00e9 comunica\u00e7\u00e3o e marketing. De acordo com pesquisa realizada pela Secretaria de Comunica\u00e7\u00e3o Social da Presid\u00eancia da Rep\u00fablica (SECOM), aproximadamente 50% dos brasileiros n\u00e3o confiam, ou tem pouca confian\u00e7a, nas veicula\u00e7\u00f5es publicit\u00e1rias realizadas na televis\u00e3o e nos impressos. 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