{"id":15933,"date":"2014-08-19T16:47:47","date_gmt":"2014-08-19T19:47:47","guid":{"rendered":"https:\/\/blog.dino.com.br\/?p=798"},"modified":"2021-07-19T15:41:48","modified_gmt":"2021-07-19T18:41:48","slug":"assessoria-de-imprensa-x-assessoria-de-comunicacao","status":"publish","type":"post","link":"https:\/\/dino.com.br\/blog\/assessoria-de-imprensa-x-assessoria-de-comunicacao\/","title":{"rendered":"Assessoria de Imprensa x Assessoria de Comunica\u00e7\u00e3o"},"content":{"rendered":"\r\n<p>Assessoria de Imprensa e Assessoria de Comunica\u00e7\u00e3o (Ascom) s\u00e3o dois termos parecidos que definem atividades distintas, mas costumam causar confus\u00e3o. A dificuldade come\u00e7a com a nomenclatura da \u00e1rea, onde muitos n\u00e3o conseguem ver a diferen\u00e7a entre uma assessoria de comunica\u00e7\u00e3o e uma assessoria de imprensa. Tanto uma assessoria quanto a outra desempenham mais do que o simples papel de cuidar da \u201cimagem\u201d do produto ou cliente.<\/p>\r\n\r\n\r\n\r\n<p>A <b>Assessoria de Imprensa<\/b> \u00e9 respons\u00e1vel por toda a \u00e1rea comunicacional da empresa, marca ou profissional. Ela \u00e9 composta somente por jornalistas e tem a fun\u00e7\u00e3o de lidar diretamente com os rep\u00f3rteres, al\u00e9m de conhecer as atividades, projetos, propostas e ideais da institui\u00e7\u00e3o ou cliente para, assim, elaborar releases e sugerir pautas notici\u00e1veis para a m\u00eddia, ou seja, toda a comunica\u00e7\u00e3o interna e externa. Esse profissional realiza a intermedia\u00e7\u00e3o entre a empresa e a imprensa.<\/p>\r\n\r\n\r\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><a href=\"https:\/\/educacional.dino.com.br\/solicitar-contato-comercial?utm_source=organic&amp;utm_medium=organic&amp;utm_campaign=blog-cta-banner\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/www.dino.com.br\/wp-content\/uploads\/2021\/07\/cta-blog-banner-posts-700x180-1.jpg\" alt=\"dino divulgador de not\u00edcias\"\/><\/a><\/figure><\/div>\r\n\r\n\r\n\r\n<p>J\u00e1 a <b>Assessoria de Comunica\u00e7\u00e3o<\/b>, \u00e9 constitu\u00edda por, pelo menos, um profissional de cada \u00e1rea da comunica\u00e7\u00e3o, ou seja, jornalista, publicit\u00e1rio, rela\u00e7\u00f5es p\u00fablicas e o profissional de marketing. Seria o que muitos profissionais do mercado chamam de comunica\u00e7\u00e3o integrada. Esses profissionais precisam conhecer detalhadamente o produto ou cliente que assessoram e, al\u00e9m das fun\u00e7\u00f5es tradicionais da assessoria de imprensa, devem ainda saber quais s\u00e3o os pontos negativos da institui\u00e7\u00e3o e tentar apresentar meios para solucion\u00e1-los e tamb\u00e9m criar um ambiente harm\u00f4nico e est\u00e1vel entre colaboradores, propriet\u00e1rios e executivos.<\/p>\r\n\r\n\r\n\r\n<p>Entretanto, n\u00e3o \u00e9 raro as assessorias de imprensa exercerem o papel da assessoria de comunica\u00e7\u00e3o.<\/p>\r\n\r\n\r\n\r\n<p>Mas, voc\u00ea j\u00e1 se perguntou o que os jornalistas esperam como not\u00edcia de sua Assessoria? <a href=\"http:\/\/educacional.dino.com.br\/jornalista-espera-de-sua-assessoria\/?utm_source=blog-dino&amp;utm_medium=cpc&amp;utm_term=ebook-jornalista-espera-noticia-assessoria-blog&amp;utm_campaign=ebook-post-blog\" target=\"_blank\" rel=\"noopener\">Baixe gr\u00e1tis o ebook &#8220;O que o jornalista espera como not\u00edcia de minha Assessoria&#8221; e atenda as expectativas de seus clientes!<\/a><\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>Assessoria de Imprensa e Assessoria de Comunica\u00e7\u00e3o (Ascom) s\u00e3o dois termos parecidos que definem atividades distintas, mas costumam causar confus\u00e3o. A dificuldade come\u00e7a com a nomenclatura da \u00e1rea, onde muitos n\u00e3o conseguem ver a diferen\u00e7a entre uma assessoria de comunica\u00e7\u00e3o e uma assessoria de imprensa. Tanto uma assessoria quanto a outra desempenham mais do que [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":16898,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[30],"tags":[],"class_list":["post-15933","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-assessoria-de-imprensa"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Assessoria de Imprensa x Assessoria de Comunica\u00e7\u00e3o - Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/darkgray-goose-732531.hostingersite.com\/blog\/assessoria-de-imprensa-x-assessoria-de-comunicacao\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Assessoria de Imprensa x Assessoria de Comunica\u00e7\u00e3o - Blog\" \/>\n<meta property=\"og:description\" content=\"Assessoria de Imprensa e Assessoria de Comunica\u00e7\u00e3o (Ascom) s\u00e3o dois termos parecidos que definem atividades distintas, mas costumam causar confus\u00e3o. A dificuldade come\u00e7a com a nomenclatura da \u00e1rea, onde muitos n\u00e3o conseguem ver a diferen\u00e7a entre uma assessoria de comunica\u00e7\u00e3o e uma assessoria de imprensa. 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