{"id":6469,"date":"2017-04-21T16:27:58","date_gmt":"2017-04-21T19:27:58","guid":{"rendered":"https:\/\/blog.dino.com.br\/?p=6469"},"modified":"2021-07-15T14:06:11","modified_gmt":"2021-07-15T17:06:11","slug":"construcao-do-branding-atraves-da-divulgacao-de-noticias","status":"publish","type":"post","link":"https:\/\/dino.com.br\/blog\/construcao-do-branding-atraves-da-divulgacao-de-noticias\/","title":{"rendered":"Constru\u00e7\u00e3o do branding atrav\u00e9s da divulga\u00e7\u00e3o de not\u00edcias"},"content":{"rendered":"\r\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">\u201cAmo muito tudo isso\u201d &#8211; eu nem precisei falar o nome da empresa, e muito provavelmente de modo autom\u00e1tico voc\u00ea j\u00e1 associou essa frase ao \u201cMc Donalds\u201d.<\/span><\/h2>\r\n\r\n\r\n\r\n<p><span style=\"font-weight: 400;\">Branding, termo muito conhecido entre profissionais de <a href=\"https:\/\/blog.dino.com.br\/ferramentas-gratuitas-de-marketing-que-ajudam-seu-negocio\/\" target=\"_blank\" rel=\"noopener noreferrer\">marketing<\/a> e rela\u00e7\u00f5es p\u00fablicas, que corresponde \u00e0 pr\u00e1ticas e atividades de gest\u00e3o de uma marca. N\u00e3o estamos falando mais da dos produtos ou servi\u00e7os que uma empresa entrega, mas sim seu posicionamento no mercado, como as pessoas enxergam e lembram de sua empresa.<\/span><\/p>\r\n\r\n\r\n\r\n<p><span style=\"font-weight: 400;\">Mas antes de falar de Branding, precisamos primeiro , entender uma coisa: <\/span><b>o que \u00e9 \u201cMarca\u201d, exatamente?<\/b><\/p>\r\n\r\n\r\n\r\n<p><span style=\"font-weight: 400;\">A marca, n\u00e3o \u00e9 nada menos que todas as caracter\u00edsticas que comp\u00f5em a identidade de uma empresa. \u00c9 tudo aquilo que remete a sua empresa, como: logotipo, nome, cores, m\u00fasicas, grafismos, slogan, ideias, miss\u00e3o, objetivos, conceitos e at\u00e9 mesmo a tipologia.<\/span><\/p>\r\n\r\n\r\n\r\n<p><span style=\"font-weight: 400;\">Agora que voc\u00ea j\u00e1 sabe o conceito de \u201cmarca\u201d, podemos falar mais especificamente das pr\u00e1ticas e atividades de gest\u00e3o de uma marca.<\/span><\/p>\r\n\r\n\r\n\r\n<p><b>Agregar valor \u00e0 marca<\/b><span style=\"font-weight: 400;\"> \u00e9 dos principais fins do Branding. Toda a\u00e7\u00e3o institucional, n\u00e3o voltada para os produtos e servi\u00e7os que uma marca oferece, pode ser considerada uma a\u00e7\u00e3o de branding.<\/span><\/p>\r\n\r\n\r\n\r\n<p><span style=\"font-weight: 400;\">Um exemplo muito atual de uma \u00f3tima campanha de branding e reposicionamento de marca \u00e9 o da Skol, que voc\u00ea pode conferir no v\u00eddeo abaixo: <\/span><\/p>\r\n\r\n\r\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=mQx_VmCQu5w\">https:\/\/www.youtube.com\/watch?v=mQx_VmCQu5w<\/a><\/p>\n\r\n\r\n\r\n<p><span style=\"font-weight: 400;\">Apesar do produto estar inserido e sendo modificado na campanha, o foco de fato n\u00e3o \u00e9 a cerveja. A antiga Skol, que se apropriava de campanhas que objetificavam as mulheres foi inteligente o suficiente para perceber que isso n\u00e3o \u201ccolava\u201d mais, e mudou bruscamente seu posicionamento, que por mais que seja comercial, traz a representatividade e as discuss\u00f5es sociais mais contempor\u00e2neas para suas campanhas.<\/span><\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-image\">\u00a0<\/div>\r\n\r\n\r\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><a href=\"https:\/\/educacional.dino.com.br\/solicitar-contato-comercial?utm_source=organic&amp;utm_medium=organic&amp;utm_campaign=blog-cta-banner\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/www.dino.com.br\/wp-content\/uploads\/2021\/07\/cta-blog-banner-posts-700x180-1.jpg\" alt=\"dino divulgador de not\u00edcias\"\/><\/a><\/figure><\/div>\r\n\r\n\r\n<p><span style=\"font-weight: 400;\">Estar <\/span><b>presente na m\u00eddia<\/b><span style=\"font-weight: 400;\">, sem d\u00favidas, \u00e9 <\/span><b>fundamental e indispens\u00e1vel <\/b><span style=\"font-weight: 400;\">para uma boa <\/span><b>manuten\u00e7\u00e3o e promo\u00e7\u00e3o das a\u00e7\u00f5es de Branding.<\/b><\/p>\r\n\r\n\r\n\r\n<p><span style=\"font-weight: 400;\">Como o pr\u00f3prio ditado diz: <\/span><b>\u201cQuem n\u00e3o \u00e9 visto, n\u00e3o \u00e9 lembrado\u201d;<\/b><\/p>\r\n\r\n\r\n\r\n<p><span style=\"font-weight: 400;\">A \u201cnot\u00edcia\u201d \u00e9 um dos instrumentos midi\u00e1ticos que agregam credibilidade e valor aos conte\u00fados disseminados, ou seja, \u00e9 um dos caminhos complementares e essenciais para as empresas divulgarem suas a\u00e7\u00f5es de branding, como no pr\u00f3prio exemplo citado acima, aqui est\u00e1 uma not\u00edcia publicada na Exame.com sobre a campanha: <\/span><span style=\"font-weight: 400;\"><a href=\"http:\/\/exame.abril.com.br\/marketing\/skol-troca-cores-de-latas-para-simular-diversos-tons-de-pele\/\">http:\/\/exame.abril.com.br\/marketing\/skol-troca-cores-de-latas-para-simular-diversos-tons-de-pele\/<\/a><\/span><\/p>\r\n\r\n\r\n\r\n<p><span style=\"font-weight: 400;\">Voc\u00ea j\u00e1 sabe o que \u00e9 branding e sua import\u00e2ncia, sabe que a m\u00eddia \u00e9 um canal essencial para divulgar sua marca e sabe tamb\u00e9m que a not\u00edcia \u00e9 um dos principais caminhos para conquistar notoriedade e credibilidade em suas a\u00e7\u00f5es de branding.<\/span><\/p>\r\n\r\n\r\n\r\n<p><span style=\"font-weight: 400;\">Neste momento voc\u00ea deve estar se perguntando: \u201cEu j\u00e1 sei tudo isso, mas como eu divulgo minha empresa na Exame, como no exemplo?\u201d<\/span><\/p>\r\n\r\n\r\n\r\n<p><span style=\"font-weight: 400;\">Simples, o DINO \u00e9 uma ferramenta que viabiliza isso. Com mais de 120 parceiros em nossa rede de distribui\u00e7\u00e3o, segmentados em mais de 145 editorias, n\u00f3s divulgamos conte\u00fados para portais de not\u00edcias, blogs e sites, inclusive alguns de \u201cpeso\u201d como a pr\u00f3pria Exame.com, Infomoney, Terra, Ag\u00eancia O Globo, Ag\u00eancia Estado e Estado de Minas, tendo um alcance tanto regional quanto nacional.<\/span><\/p>\r\n\r\n\r\n\r\n<p><span style=\"font-weight: 400;\">Pronto para divulgar suas a\u00e7\u00f5es de branding na m\u00eddia online? <\/span><a href=\"https:\/\/www.dino.com.br\/?utm_source=blog-dino&amp;utm_medium=cpc&amp;utm_term=link-site-dino-post-blog-branding&amp;utm_campaign=link-site-dino-post-blog-branding\"><span style=\"font-weight: 400;\">Acesse o site do DINO<\/span><\/a><span style=\"font-weight: 400;\"> e pe\u00e7a uma demonstra\u00e7\u00e3o agora mesmo!<\/span><\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>\u201cAmo muito tudo isso\u201d &#8211; eu nem precisei falar o nome da empresa, e muito provavelmente de modo autom\u00e1tico voc\u00ea j\u00e1 associou essa frase ao \u201cMc Donalds\u201d. Branding, termo muito conhecido entre profissionais de marketing e rela\u00e7\u00f5es p\u00fablicas, que corresponde \u00e0 pr\u00e1ticas e atividades de gest\u00e3o de uma marca. N\u00e3o estamos falando mais da dos [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":16542,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[30,26],"tags":[],"class_list":["post-6469","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-assessoria-de-imprensa","category-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Constru\u00e7\u00e3o do branding atrav\u00e9s da divulga\u00e7\u00e3o de not\u00edcias - Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/darkgray-goose-732531.hostingersite.com\/blog\/construcao-do-branding-atraves-da-divulgacao-de-noticias\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Constru\u00e7\u00e3o do branding atrav\u00e9s da divulga\u00e7\u00e3o de not\u00edcias - Blog\" \/>\n<meta property=\"og:description\" content=\"\u201cAmo muito tudo isso\u201d &#8211; eu nem precisei falar o nome da empresa, e muito provavelmente de modo autom\u00e1tico voc\u00ea j\u00e1 associou essa frase ao \u201cMc Donalds\u201d. 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