{"id":75432,"date":"2023-04-13T15:40:31","date_gmt":"2023-04-13T18:40:31","guid":{"rendered":"https:\/\/dino.com.br\/?p=75432"},"modified":"2023-07-20T16:52:18","modified_gmt":"2023-07-20T19:52:18","slug":"o-que-e-curadoria-de-conteudo","status":"publish","type":"post","link":"https:\/\/dino.com.br\/blog\/o-que-e-curadoria-de-conteudo\/","title":{"rendered":"<strong>O que \u00e9 curadoria de conte\u00fado?<\/strong>"},"content":{"rendered":"\n<p><em>A curadoria de conte\u00fado \u00e9 a pr\u00e1tica de selecionar, organizar e apresentar informa\u00e7\u00f5es relevantes e de alta qualidade para um determinado p\u00fablico<\/em><\/p>\n\n\n\n<p>Profissionais de comunica\u00e7\u00e3o e leitores de jornais e revistas provavelmente j\u00e1 ouviram falar no termo \u201ccuradoria de conte\u00fado\u201d. Mas o que exatamente isso significa? E por que \u00e9 t\u00e3o importante para o sucesso de uma estrat\u00e9gia de marketing digital? Neste artigo, vamos explorar essas perguntas e entender melhor sobre.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>O que \u00e9 a curadoria de conte\u00fado?<\/strong><\/h2>\n\n\n\n<p>A curadoria de conte\u00fado \u00e9 a pr\u00e1tica de selecionar, organizar e apresentar informa\u00e7\u00f5es relevantes e de alta qualidade para um determinado p\u00fablico. Isso envolve a identifica\u00e7\u00e3o de conte\u00fado de fontes confi\u00e1veis e a sele\u00e7\u00e3o de pe\u00e7as que possam ser \u00fateis ou interessantes para o seu p\u00fablico-alvo.&nbsp;<\/p>\n\n\n\n<p>A curadoria de conte\u00fado \u00e9 uma parte essencial do<a href=\"https:\/\/dino.com.br\/blog\/marketing\/o-que-e-marketing-de-conteudo\/\"> marketing de conte\u00fado<\/a>, pois ajuda a construir a confian\u00e7a e a credibilidade da sua marca, al\u00e9m de permitir que voc\u00ea se conecte com seu p\u00fablico de uma maneira mais significativa.<\/p>\n\n\n\n<p>Um estudo do<a href=\"https:\/\/www.domo.com\/learn\/data-never-sleeps-8\"> Data Never Sleeps 8.0<\/a>, publicado em 2020, mostra que com o alto consumo de conte\u00fado, a curadoria se faz essencial para destacar uma publica\u00e7\u00e3o das outras.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/Jrl9rkss4aeoOcsOU6Mc_YlyMuLG_wrEjLLtkqzrTs47LfbYE6hqfrdOU1YjT9vTvPmo0Jssh-Z2Pj3ExRLWIQ9RxdkHA2ysylYHNbPhspKIEHjb4AMhrLBQDd0xBr8LsVE9i3LW-4RfEHHZvAzl8DI\" alt=\"\" width=\"605\" height=\"1033\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Quais as vantagens da curadoria?<\/strong><\/h2>\n\n\n\n<p>H\u00e1 muitas vantagens em fazer a curadoria de conte\u00fado para sua marca. Principalmente na era em que o combate da <a href=\"https:\/\/dino.com.br\/blog\/jornalismo\/6-dicas-para-identificar-e-evitar-fake-news\/?%3E\"><em>fake news<\/em><\/a> se faz t\u00e3o importante e as pessoas buscam cada vez mais informa\u00e7\u00f5es relevantes e verdadeiras.&nbsp; Algumas delas s\u00e3o:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Constr\u00f3i confian\u00e7a e credibilidade<\/strong>: Ajuda a construir a confian\u00e7a e a credibilidade da sua marca, pois voc\u00ea est\u00e1 fornecendo informa\u00e7\u00f5es \u00fateis e relevantes para o seu p\u00fablico.<\/li>\n\n\n\n<li><strong>Amplia a vis\u00e3o:<\/strong> Permite que voc\u00ea encontre novas fontes de informa\u00e7\u00e3o e novas ideias que podem ser \u00fateis para a sua estrat\u00e9gia de marketing.<\/li>\n\n\n\n<li><strong>Aumenta o engajamento:<\/strong> Ao selecionar conte\u00fado de alta qualidade e relevante para o seu p\u00fablico, voc\u00ea pode aumentar o engajamento com seus seguidores e clientes.<\/li>\n\n\n\n<li><strong>Frequ\u00eancia de publica\u00e7\u00f5es:<\/strong> Muitas vezes, desenvolver novos materiais conta com criatividade. Ao curar um conte\u00fado antigo, voc\u00ea aumenta a frequ\u00eancia e mant\u00e9m o relacionamento com o p\u00fablico e o algoritmo.&nbsp;<\/li>\n\n\n\n<li><strong>Melhora do tr\u00e1fego<\/strong>: Ao manter a atualiza\u00e7\u00e3o de conte\u00fados, usar bons backlinks nos textos, automaticamente o SEO do site vai melhorando, o que, automaticamente, melhora a indexa\u00e7\u00e3o da p\u00e1gina.&nbsp;<\/li>\n\n\n\n<li><strong>Insights e melhorias de gram\u00e1tica<\/strong>: muitas vezes, ao escrever, n\u00e3o revisamos um texto. Com a curadoria, \u00e9 poss\u00edvel tornar a ideia mais clara, al\u00e9m de deixar o conte\u00fado de acordo com as regras da l\u00edngua portuguesa.&nbsp;<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Quando come\u00e7ou a pr\u00e1tica de curadoria de conte\u00fado?<\/strong><\/h2>\n\n\n\n<p>A pr\u00e1tica de curadoria tem suas ra\u00edzes na hist\u00f3ria antiga, quando os museus foram criados para colecionar e exibir objetos de valor hist\u00f3rico e cultural.&nbsp;<\/p>\n\n\n\n<p>No mundo digital, a curadoria de conte\u00fado surgiu no final dos anos 1990 e in\u00edcio dos anos 2000, quando a internet come\u00e7ou a se popularizar. Com a explos\u00e3o de informa\u00e7\u00f5es dispon\u00edveis online, a curadoria de conte\u00fado tornou-se uma necessidade para ajudar as pessoas a navegar e encontrar informa\u00e7\u00f5es relevantes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>A curadoria de conte\u00fado e o Dino<\/strong><\/h2>\n\n\n\n<p>Na Ag\u00eancia de Not\u00edcias Dino, vamos para al\u00e9m de uma<a href=\"https:\/\/dino.com.br\/newswire\/\"> newswire<\/a>. Isso porque todos os conte\u00fados publicados por n\u00f3s passam por uma rica curadoria.&nbsp;<\/p>\n\n\n\n<p>Nossos especialistas em comunica\u00e7\u00e3o e lingu\u00edstica avaliam diversos aspectos dos textos recebidos, realizando melhorias gramaticais e sugerindo novos insights. Com o texto curado, nossos clientes podem usar esse conte\u00fado para al\u00e9m da publica\u00e7\u00e3o em portais, como tamb\u00e9m:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Campanhas de e-mail marketing;<\/li>\n\n\n\n<li><a href=\"https:\/\/www.comunique-se.com.br\/cse360\/\">Disparo de releases<\/a>;&nbsp;<\/li>\n\n\n\n<li>Formula\u00e7\u00e3o de campanhas publicit\u00e1rias<\/li>\n\n\n\n<li>Publica\u00e7\u00e3o em blog do pr\u00f3prio website.&nbsp;<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>A curadoria de conte\u00fado \u00e9 a pr\u00e1tica de selecionar, organizar e apresentar informa\u00e7\u00f5es relevantes e de alta qualidade para um determinado p\u00fablico Profissionais de comunica\u00e7\u00e3o e leitores de jornais e revistas provavelmente j\u00e1 ouviram falar no termo \u201ccuradoria de conte\u00fado\u201d. Mas o que exatamente isso significa? E por que \u00e9 t\u00e3o importante para o sucesso [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":146843,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,53],"tags":[337,340,32,36,66],"class_list":["post-75432","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-conteudo","tag-curadoria","tag-curadoria-de-conteudo","tag-dicas","tag-jornalismo-2","tag-marketing-digital"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>O que \u00e9 curadoria de conte\u00fado? - Blog<\/title>\n<meta name=\"description\" content=\"A curadoria de conte\u00fado \u00e9 a pr\u00e1tica de selecionar, organizar e apresentar informa\u00e7\u00f5es relevantes e de alta qualidade para o p\u00fablico\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/darkgray-goose-732531.hostingersite.com\/blog\/o-que-e-curadoria-de-conteudo\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"O que \u00e9 curadoria de conte\u00fado? - Blog\" \/>\n<meta property=\"og:description\" content=\"A curadoria de conte\u00fado \u00e9 a pr\u00e1tica de selecionar, organizar e apresentar informa\u00e7\u00f5es relevantes e de alta qualidade para o p\u00fablico\" \/>\n<meta property=\"og:url\" content=\"https:\/\/darkgray-goose-732531.hostingersite.com\/blog\/o-que-e-curadoria-de-conteudo\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog\" \/>\n<meta property=\"article:published_time\" content=\"2023-04-13T18:40:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-20T19:52:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/darkgray-goose-732531.hostingersite.com\/blog\/wp-content\/uploads\/2023\/04\/o-que-e-curadorias-de-conteudo.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Gabriel Andrade\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Gabriel Andrade\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/darkgray-goose-732531.hostingersite.com\/blog\/o-que-e-curadoria-de-conteudo\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/darkgray-goose-732531.hostingersite.com\/blog\/o-que-e-curadoria-de-conteudo\/\"},\"author\":{\"name\":\"Gabriel Andrade\",\"@id\":\"https:\/\/dino.com.br\/blog\/#\/schema\/person\/17886dc983dccb05e60733c2a7939de0\"},\"headline\":\"O que \u00e9 curadoria de conte\u00fado?\",\"datePublished\":\"2023-04-13T18:40:31+00:00\",\"dateModified\":\"2023-07-20T19:52:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/darkgray-goose-732531.hostingersite.com\/blog\/o-que-e-curadoria-de-conteudo\/\"},\"wordCount\":672,\"publisher\":{\"@id\":\"https:\/\/dino.com.br\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/darkgray-goose-732531.hostingersite.com\/blog\/o-que-e-curadoria-de-conteudo\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/dino.com.br\/blog\/wp-content\/uploads\/2023\/04\/o-que-e-curadorias-de-conteudo.png\",\"keywords\":[\"curadoria\",\"curadoria de conteudo\",\"dicas\",\"jornalismo\",\"marketing digital\"],\"articleSection\":[\"Blog\",\"Conte\u00fado\"],\"inLanguage\":\"pt-BR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/darkgray-goose-732531.hostingersite.com\/blog\/o-que-e-curadoria-de-conteudo\/\",\"url\":\"https:\/\/darkgray-goose-732531.hostingersite.com\/blog\/o-que-e-curadoria-de-conteudo\/\",\"name\":\"O que \u00e9 curadoria de conte\u00fado? 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