{"id":7771,"date":"2017-11-16T15:16:18","date_gmt":"2017-11-16T17:16:18","guid":{"rendered":"https:\/\/blog.dino.com.br\/?p=7771"},"modified":"2021-07-15T13:52:06","modified_gmt":"2021-07-15T16:52:06","slug":"o-que-e-release","status":"publish","type":"post","link":"https:\/\/dino.com.br\/blog\/o-que-e-release\/","title":{"rendered":"O que \u00e9 release?"},"content":{"rendered":"\r\n<p class=\"has-text-align-left\"><span style=\"font-weight: 400;\">O release \u00e9 uma ferramenta de <a href=\"https:\/\/blog.dino.com.br\/o-que-e-uma-assessoria-de-imprensa\/\" target=\"_blank\" rel=\"noopener noreferrer\">assessoria de imprensa<\/a> que tem como objetivo a comunica\u00e7\u00e3o externa. Seu principal prop\u00f3sito \u00e9 atender demandas jornal\u00edsticas por qualquer tipo de informa\u00e7\u00e3o, podendo<\/span><span style=\"font-weight: 400;\"> anunciar uma s\u00e9rie de novidades: eventos, promo\u00e7\u00f5es, not\u00edcias sobre produtos e servi\u00e7os, etc.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">O release serve como ferramenta para apresentar a profissionais de comunica\u00e7\u00e3o determinado acontecimento relacionado a marcas, corpora\u00e7\u00f5es ou personalidades. Um release tem por objetivo final atingir o p\u00fablico consumidor de determinado meio ou ve\u00edculo da m\u00eddia, usando a avalia\u00e7\u00e3o de jornalistas como filtro validador. <\/span><\/p>\r\n\r\n\r\n\r\n<p class=\"has-text-align-left\"><span style=\"font-weight: 400;\">O processo para a produ\u00e7\u00e3o de release \u00e9 simples<\/span><\/p>\r\n\r\n\r\n\r\n<p><b><span style=\"font-weight: 400;\">&#8211; Defini\u00e7\u00e3o da pauta (escolher o tema abordado para divulga\u00e7\u00e3o);<\/span><\/b><\/p>\r\n\r\n\r\n\r\n<p><span style=\"font-weight: 400;\">&#8211; Desenvolvimento do conte\u00fado (explicando o assunto para o jornalista);<\/span><\/p>\r\n\r\n\r\n\r\n<p><span style=\"font-weight: 400;\">&#8211; Encaminhamento aos jornalistas (sele\u00e7\u00e3o de mailing para enviar o material). <\/span><\/p>\r\n\r\n\r\n\r\n<p class=\"has-text-align-left\">Desta forma, o jornalista de reda\u00e7\u00e3o decidir\u00e1 se falar\u00e1 do tema abordado em seu release.<\/p>\r\n\r\n\r\n<div role=\"main\" id=\"lm-blogpost-34d460fd0c2aec91e048\"><\/div><script type=\"text\/javascript\" src=\"https:\/\/d335luupugsy2.cloudfront.net\/js\/rdstation-forms\/stable\/rdstation-forms.min.js\"><\/script><script type=\"text\/javascript\"> new RDStationForms('lm-blogpost-34d460fd0c2aec91e048', 'UA-28239442-1').createForm();<\/script>\r\n\r\n\r\n<p>&nbsp;<\/p>\r\n\r\n<h3 class=\"wp-block-heading\"><b>Como fazer um release?<\/b><\/h3>\r\n\r\n\r\n\r\n<p class=\"has-text-align-left\"><b>T\u00edtulo <\/b><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">O t\u00edtulo \u00e9 basicamente a frase chave que sintoniza toda a ess\u00eancia do release. Ele funciona como est\u00edmulo \u00e0 leitura.<\/span><\/p>\r\n\r\n\r\n\r\n<p class=\"has-text-align-left\"><span style=\"font-weight: 400;\">Bons t\u00edtulos s\u00e3o claros, informativos e sucintos. N\u00e3o \u00e9 \u00e0 toa que sites jornal\u00edsticos costumam limitar o n\u00famero de palavras de um t\u00edtulo de reportagem ou artigo. Afinal, o maior objetivo \u00e9 apresentar de forma clara o assunto ao jornalista.<\/span><\/p>\r\n\r\n\r\n\r\n<p class=\"has-text-align-left\"><b>Resumo ou linha fina<\/b><span style=\"font-weight: 400;\"><br \/>Serve para acrescentar informa\u00e7\u00f5es adicionais e que complementam o t\u00edtulo. A linha fina \u00e9 a chance de falar, de modo resumido, sobre o que se trata o conte\u00fado. <\/span><\/p>\r\n\r\n\r\n\r\n<p class=\"has-text-align-left\"><b>Introdu\u00e7\u00e3o ou Lead<\/b><\/p>\r\n\r\n\r\n\r\n<p class=\"has-text-align-left\"><span style=\"font-weight: 400;\">O primeiro par\u00e1grafo do release tem como objetivo sintetizar e agrupar as informa\u00e7\u00f5es mais relevantes.<\/span><\/p>\r\n\r\n\r\n\r\n<p><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">&#8211; Fa\u00e7a igual um jornalista de reda\u00e7\u00e3o e responda \u00e0s perguntas: quem? O qu\u00ea? Quando? Onde? Como? Por qu\u00ea?<\/span><\/span><\/span><\/span><\/p>\r\n\r\n\r\n\r\n<p class=\"has-text-align-left\"><b>Segundo par\u00e1grafo <\/b><b><br \/><\/b><b><br \/><\/b><span style=\"font-weight: 400;\">Ap\u00f3s trazer as informa\u00e7\u00f5es mais importantes no primeiro par\u00e1grafo, \u00e9 hora de apresentar os outros acontecimentos. Mas lembre-se: fa\u00e7a isso sempre em ordem decrescente de relev\u00e2ncia. <\/span><\/p>\r\n\r\n\r\n\r\n<p class=\"has-text-align-left\"><span style=\"font-weight: 400;\">Considere usar: <\/span><\/p>\r\n\r\n\r\n\r\n<p><b>&#8211; Dados de pesquisa:<\/b><span style=\"font-weight: 400;\"> servem para sustentar o que est\u00e1 sendo noticiado.<\/span><\/p>\r\n\r\n\r\n\r\n<p><b>&#8211; Cita\u00e7\u00f5es:<\/b><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"> as cita\u00e7\u00f5es servem como forma de interpreta\u00e7\u00e3o e legitima\u00e7\u00e3o sobre o que \u00e9 dito, principalmente quando s\u00e3o feitas por especialistas.<\/span><\/span><\/span><\/span><\/p>\r\n\r\n\r\n\r\n<p class=\"has-text-align-left\"><b>Par\u00e1grafos seguintes ou conclus\u00e3o<br \/><\/b><span style=\"font-weight: 400;\"><br \/>Use a sequ\u00eancia do texto para descrever e relacionar o servi\u00e7o do cliente\/empresa com o conte\u00fado.<br \/><br \/><\/span><b>Dicas extras<\/b><\/p>\r\n\r\n\r\n\r\n<p class=\"has-text-align-left\"><span style=\"font-weight: 400;\">&#8211; Um release deve ter aproximadamente uma p\u00e1gina.<\/span><\/p>\r\n\r\n\r\n\r\n<p class=\"has-text-align-left\"><span style=\"font-weight: 400;\">&#8211; N\u00e3o se esque\u00e7a de adicionar suas informa\u00e7\u00f5es de contato, como telefone, e-mail e endere\u00e7o. Assim, caso sua pauta seja selecionada, o jornalista ter\u00e1 como te encontrar<\/span><\/p>\r\n\r\n\r\n\r\n<p><span style=\"font-weight: 400;\">&#8211; Al\u00e9m deste modelo simples de neg\u00f3cio com os releases, existem m\u00e9todos e recursos para \u201cturbinar\u201d seu texto a ponto de torn\u00e1-lo um produto\/ferramenta precioso de seu neg\u00f3cio, chamar a aten\u00e7\u00e3o do jornalista e alcan\u00e7ar seu objetivo e de seu cliente: a publica\u00e7\u00e3o na \u00edntegra. E mais que isso, um bom engajamento na internet.<\/span><\/p>\r\n\r\n\r\n\r\n<p class=\"has-text-align-left\"><span style=\"font-weight: 400;\">Aqui no <a href=\"https:\/\/www.dino.com.br\/\">DINO &#8211; Divulgador de Not\u00edcias Online<\/a>\u00a0seu release vira uma not\u00edcia. Sendo assim, \u00e9 importante trabalhar bem o seu conte\u00fado, pois ele deixa de ser uma sugest\u00e3o de pauta para ser uma not\u00edcia pronta para a publica\u00e7\u00e3o em nossos sites parceiros.<\/span><\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>O release \u00e9 uma ferramenta de assessoria de imprensa que tem como objetivo a comunica\u00e7\u00e3o externa. Seu principal prop\u00f3sito \u00e9 atender demandas jornal\u00edsticas por qualquer tipo de informa\u00e7\u00e3o, podendo anunciar uma s\u00e9rie de novidades: eventos, promo\u00e7\u00f5es, not\u00edcias sobre produtos e servi\u00e7os, etc.O release serve como ferramenta para apresentar a profissionais de comunica\u00e7\u00e3o determinado acontecimento relacionado [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":16525,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[30],"tags":[],"class_list":["post-7771","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-assessoria-de-imprensa"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>O que \u00e9 release?<\/title>\n<meta name=\"description\" content=\"O release \u00e9 uma ferramenta de assessoria de imprensa que tem como objetivo a comunica\u00e7\u00e3o externa. 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