{"id":9238,"date":"2018-08-15T07:30:11","date_gmt":"2018-08-15T10:30:11","guid":{"rendered":"https:\/\/blog.dino.com.br\/?p=9238"},"modified":"2021-07-15T13:38:32","modified_gmt":"2021-07-15T16:38:32","slug":"como-promover-conteudo-no-youtube","status":"publish","type":"post","link":"https:\/\/dino.com.br\/blog\/como-promover-conteudo-no-youtube\/","title":{"rendered":"Como promover conte\u00fado no YouTube"},"content":{"rendered":"\r\n<p class=\"c6\"><span class=\"c3\">Existem formas gratuitas e pagas de se promover um v\u00eddeo no YouTube. O ideal \u00e9 usar ambas para acelerar o crescimento do canal e a audi\u00eancia dos v\u00eddeos.<\/span><\/p>\r\n\r\n\r\n\r\n<p class=\"c6\"><span class=\"c3\">Os meios gratuitos de promo\u00e7\u00e3o geram resultados no longo prazo, com menor controle sobre o ritmo do crescimento. Os meios pagos s\u00e3o o inverso: geram resultados de curto prazo e com maior controle da velocidade, que \u00e9 ditada pelo volume de dinheiro investido.<\/span><\/p>\r\n\r\n\r\n\r\n<p class=\"c6\">Essas duas formas podem perfeitamente coexistir num canal. Tanto que a\u00a0<span class=\"c1\"><a class=\"c7\" href=\"https:\/\/www.google.com\/url?q=https:\/\/creatoracademy.youtube.com\/page\/lesson\/ad-promotion&amp;sa=D&amp;ust=1533829114895000\">YouTube Academy<\/a><\/span><span class=\"c3\">\u00a0\u2014 onde o YouTube ensina usu\u00e1rios a usar seus recursos \u2014 tem uma s\u00e9rie educativa que ensina a promover v\u00eddeos com recursos gratuitos e pagos. Vejamos, ent\u00e3o, essas duas op\u00e7\u00f5es.<\/span><\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-image\">\u00a0<\/div>\r\n\r\n\r\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><a href=\"https:\/\/educacional.dino.com.br\/solicitar-contato-comercial?utm_source=organic&amp;utm_medium=organic&amp;utm_campaign=blog-cta-banner\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/www.dino.com.br\/wp-content\/uploads\/2021\/07\/cta-blog-banner-posts-700x180-1.jpg\" alt=\"dino divulgador de not\u00edcias\"\/><\/a><\/figure><\/div>\r\n\r\n\r\n<h2 id=\"h.qnx7uh2i9syz\" class=\"c10 wp-block-heading\"><span class=\"c5\">Op\u00e7\u00e3o #1: promo\u00e7\u00e3o paga<\/span><\/h2>\r\n\r\n\r\n\r\n<p class=\"c6\">Existem diversos tutoriais ensinando a usar os recursos pagos do YouTube com efici\u00eancia \u2014 como o passo a passo criado pelo pr\u00f3prio\u00a0<span class=\"c1\"><a class=\"c7\" href=\"https:\/\/www.google.com\/url?q=https:\/\/adwords.google.com\/video\/SignupFlow&amp;sa=D&amp;ust=1533829114896000\">YouTube<\/a><\/span>. No entanto, um dos guias mais did\u00e1ticos \u00e9 de autoria do site americano\u00a0<span class=\"c1\"><a class=\"c7\" href=\"https:\/\/www.google.com\/url?q=https:\/\/www.socialmediaexaminer.com\/how-to-promote-youtube-videos-with-google-adwords\/&amp;sa=D&amp;ust=1533829114896000\">Social Media Examiner<\/a><\/span><span class=\"c3\">, que usamos como base neste post.<\/span><\/p>\r\n\r\n\r\n\r\n<p class=\"c6\">Antes de tudo, acesse o\u00a0<span class=\"c1\"><a class=\"c7\" href=\"https:\/\/www.google.com\/url?q=https:\/\/adwords.google.com\/&amp;sa=D&amp;ust=1533829114897000\">AdWords<\/a><\/span><span class=\"c3\">\u00a0\u2014 ou crie uma conta nele \u2014 e clique no \u00edcone de ferramenta no canto direito superior. Ali, clique em \u201cContas vinculadas\u201d.<\/span><\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image\"><img decoding=\"async\" title=\"\" src=\"https:\/\/lh4.googleusercontent.com\/28Ims1uyqzRJEILb_NWH_uRmQCAMBvQ-cLejiHtd6Xzk3dZ81eAovFOcz04AzsYi9M3An7rLuz1U6AvAuDNBeL-ywO0DNz7Vtn5cyzkMC4x3nyqxhAuxJ5sfYCn7uhU0LsCkFQhh\" alt=\"\" \/><\/figure>\r\n\r\n\r\n\r\n<p class=\"c6\"><span class=\"c3\">Basta, ent\u00e3o, clicar na op\u00e7\u00e3o do YouTube para conect\u00e1-lo ao seu AdWords.<\/span><\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image\"><img decoding=\"async\" title=\"\" src=\"https:\/\/lh4.googleusercontent.com\/E94EzkkFi4DXr8Pc99KCt6F9rBLzQcQQtdbUZqJ668hRFhz77N5rr7SuvjuK9tUM83KVH9Uzt2wyzix8J5mczn3906Q4ygFazNUgiX59g4qg7MvcAYc8G-fH9-1s1-XjsscV93Xn\" alt=\"\" \/><\/figure>\r\n\r\n\r\n\r\n<p class=\"c6\"><span class=\"c3\">A configura\u00e7\u00e3o \u00e9 simples e quase autom\u00e1tica, especialmente se voc\u00ea estiver logado na conta de Gmail que usa para administrar o YouTube.<\/span><\/p>\r\n\r\n\r\n\r\n<p class=\"c6\"><span class=\"c3\">Uma vez feita a configura\u00e7\u00e3o da conta do YouTube no AdWords, basta clicar em \u201cCampanha\u201d no menu esquerdo e, em seguida, no bot\u00e3o com o sinal de mais (+) e em \u201cNova campanha\u201d.<\/span><\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image\"><img decoding=\"async\" title=\"\" src=\"https:\/\/lh4.googleusercontent.com\/eT8vhO-vO0ZLYrogQ7Xs9_1iNrpMKk0tkHKwIWioBA6VBaUXqHq89RyIh3RPh8Gy97aUQPMcLpCV8p7ucasTtWwUH_X_Yn3oa85WqifDJTfUZfG6kK5SsAYSaiquW3khYp-P0yYk\" alt=\"\" \/><\/figure>\r\n\r\n\r\n\r\n<p class=\"c6\"><span class=\"c3\">Na tela seguinte, voc\u00ea define o p\u00fablico que deseja alcan\u00e7ar, o v\u00eddeo escolhido para promo\u00e7\u00e3o e, principalmente, o or\u00e7amento.<\/span><\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image\"><img decoding=\"async\" title=\"\" src=\"https:\/\/lh3.googleusercontent.com\/X12zIqeEKqOajrjYB8VU5jqzQCQr3G1F9FLZFqIrTHJ2_NRIh0J5ZfTuENlVp0ameBiUQ6GGF16FHZlr-bj-iAESTeTHl70ZtLRzee0WlTvzFLwMJW5xLtNWK6Kl12QrA8WXh2x9\" alt=\"\" \/><\/figure>\r\n\r\n\r\n\r\n<p class=\"c6\"><span class=\"c3\">Assim como acontece em outras plataformas de an\u00fancio, o YouTube oferece a possibilidade de dar um lance para a visualiza\u00e7\u00e3o. O indicador de desempenho usado para essa finalidade \u00e9 o CPV (custo por view). O melhor caminho \u00e9 voc\u00ea definir um lance m\u00e1ximo de CPV. Por exemplo, R$ 0,20. Isso impedir\u00e1 que o gasto cres\u00e7a de forma descontrolada.<\/span><\/p>\r\n\r\n\r\n\r\n<p class=\"c6\"><span class=\"c3\">Voc\u00ea, ent\u00e3o, escolhe o local de exibi\u00e7\u00e3o, podendo ser em formato de v\u00eddeo \u2014 exibido antes ou durante o v\u00eddeo em reprodu\u00e7\u00e3o \u2014 ou de an\u00fancio, que aparece no canto direito superior, como indica a imagem abaixo.<\/span><\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image\"><img decoding=\"async\" title=\"\" src=\"https:\/\/lh5.googleusercontent.com\/ECc0brdHpAejVFf3E2FLv49rqs3b6tA6urSTxgKm98-eVUgKTy1IbuWvVqiHtsPp1Pf8QT9z9r3PuegJ8r46sQP4RRGvq8YPP054ivKhFDh9bTZQf-GWAiGER-ru3tmBYZF9WBWz\" alt=\"\" \/><\/figure>\r\n\r\n\r\n\r\n<p class=\"c6\"><span class=\"c3\">Ap\u00f3s criar o an\u00fancio, espere alguns dias para aferir o resultado da campanha. Para isso, observe quatro indicadores importantes:<\/span><\/p>\r\n\r\n\r\n\r\n<ul class=\"c15 lst-kix_k0y0af9fiqpa-0 start wp-block-list\">\r\n<li class=\"c6 c9\"><span class=\"c3\">Total de visualiza\u00e7\u00f5es do v\u00eddeo.<\/span><\/li>\r\n<li class=\"c6 c9\"><span class=\"c3\">Percentual de visualiza\u00e7\u00f5es at\u00e9 75% \u2014 ou seja, quantos usu\u00e1rios assistiram a pelo menos \u00be do v\u00eddeo.<\/span><\/li>\r\n<li class=\"c6 c9\"><span class=\"c3\">Tempo total de exibi\u00e7\u00e3o do v\u00eddeo para os usu\u00e1rios.<\/span><\/li>\r\n<li class=\"c6 c9\"><span class=\"c3\">Engajamento, medido pela quantidade de curtidas e de coment\u00e1rios.<\/span><\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h2 id=\"h.r9evl4s9ygal\" class=\"c10 wp-block-heading\"><span class=\"c5\">Op\u00e7\u00e3o #2: promo\u00e7\u00e3o gratuita<\/span><\/h2>\r\n\r\n\r\n\r\n<p class=\"c6\"><span class=\"c3\">Tanto faz se voc\u00ea, como gestor, investe dinheiro na promo\u00e7\u00e3o de v\u00eddeos ou n\u00e3o. As op\u00e7\u00f5es org\u00e2nicas continuam sendo uma sa\u00edda necess\u00e1ria para todas as empresas que usam o YouTube entre seus canais.<\/span><\/p>\r\n\r\n\r\n\r\n<p class=\"c6\"><span class=\"c3\">Os v\u00eddeos podem atrair audi\u00eancia de buscas org\u00e2nicas do Google \u2014 pelo uso das t\u00e9cnicas cl\u00e1ssicas de SEO \u2014 e do pr\u00f3prio YouTube. As recomenda\u00e7\u00f5es a seguir ajudam a potencializar a audi\u00eancia dos materiais publicados nessa plataforma.<\/span><\/p>\r\n\r\n\r\n\r\n<h3 id=\"h.cbsgjun1ox35\" class=\"c11 wp-block-heading\"><span class=\"c12\">T\u00edtulo do v\u00eddeo<\/span><\/h3>\r\n\r\n\r\n\r\n<p class=\"c6\"><span class=\"c3\">As buscas org\u00e2nicas se baseiam em texto. Por isso, \u00e9 importante dar especial aten\u00e7\u00e3o ao t\u00edtulo do v\u00eddeo. Afinal, o mecanismo do YouTube obedece a premissas muito parecidas \u00e0s do seu propriet\u00e1rio, o Google.<\/span><\/p>\r\n\r\n\r\n\r\n<p class=\"c6\">Veja a compara\u00e7\u00e3o a seguir. Nesta primeira busca, feita no\u00a0<span class=\"c0\">YouTube<\/span><span class=\"c3\">, o recurso de autocompletar trouxe a frase \u201ccomo ranquear v\u00eddeo no youtube\u201d.<\/span><\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image\"><img decoding=\"async\" title=\"\" src=\"https:\/\/lh3.googleusercontent.com\/Zc9KfL3RFm65UwJQYN4cIlYdbr6M-58crw4nx2ZFiLHfuKTn3jc13bbOO344KN6NZwz2LRm4q_APr71B3NBii757e-EaYTtKAdfk95wacYxE6UzzX2fXoxMU1sVnTIueV5XmmTg5\" alt=\"\" \/><\/figure>\r\n\r\n\r\n\r\n<p class=\"c6\">O recurso de autocompletar se comportou exatamente da mesma forma quando a busca foi feita no\u00a0<span class=\"c0\">Google<\/span><span class=\"c3\">.<\/span><\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image\"><img decoding=\"async\" title=\"\" src=\"https:\/\/lh3.googleusercontent.com\/44AYMmCdPVi3iVD7AReDS2GeKFuGakNtl325NHzIvIjGm7_H1mFXWcgsN5hPboynkVhaKtVJJ9_SX1a9nSRBPZbcD-KoCKeKlTIRb5qffHTaz2Qb4eGzL-zPmo1AvEzch9pGrI1l\" alt=\"\" \/><\/figure>\r\n\r\n\r\n\r\n<p class=\"c6\">Segundo o site\u00a0<span class=\"c1\"><a class=\"c7\" href=\"https:\/\/www.google.com\/url?q=https:\/\/www.shoutmeloud.com\/promote-youtube-videos.html&amp;sa=D&amp;ust=1533829114901000\">Shout Me Loud<\/a><\/span>,<span class=\"c3\">\u00a0os t\u00edtulos \u201cs\u00e3o um fator determinante para que os v\u00eddeos sejam amplamente vistos e compartilhados em vez de conquistar um pequeno n\u00famero de visualiza\u00e7\u00f5es\u201d.<\/span><\/p>\r\n\r\n\r\n\r\n<p class=\"c6\">O\u00a0<span class=\"c1\"><a class=\"c7\" href=\"https:\/\/www.google.com\/url?q=https:\/\/blog.hootsuite.com\/how-to-promote-your-youtube-channel\/&amp;sa=D&amp;ust=1533829114902000\">Hootsuite<\/a><\/span>\u00a0recomenda pesquisar palavras-chave em ferramentas do pr\u00f3prio\u00a0<span class=\"c1\"><a class=\"c7\" href=\"https:\/\/www.google.com\/url?q=https:\/\/adwords.google.com\/home\/tools\/keyword-planner\/&amp;sa=D&amp;ust=1533829114903000\">Google AdWords<\/a><\/span><span class=\"c3\">\u00a0e inclu\u00ed-las no t\u00edtulo. \u00c9 preciso, ainda, mant\u00ea-lo simples e objetivo, com at\u00e9 66 caracteres, limite vis\u00edvel nos t\u00edtulos do YouTube.<\/span><\/p>\r\n\r\n\r\n\r\n<p class=\"c6\">Mais importante do que o tamanho \u00e9 o conte\u00fado. D\u00ea um motivo ao usu\u00e1rio para querer assistir ao v\u00eddeo, antecipando o que de melhor o conte\u00fado oferece. Por exemplo, em junho de 2018, o canal\u00a0<span class=\"c1\"><a class=\"c7\" href=\"https:\/\/www.google.com\/url?q=https:\/\/www.youtube.com\/channel\/UCj0O6W8yDuLg3iraAXKgCrQ&amp;sa=D&amp;ust=1533829114903000\">Voc\u00ea Sabia?<\/a><\/span>, que aborda curiosidades, publicou o v\u00eddeo abaixo com o t\u00edtulo \u201c<span class=\"c1\"><a class=\"c7\" href=\"https:\/\/www.google.com\/url?q=https:\/\/www.youtube.com\/watch?v%3DQ23pycXHgZA&amp;sa=D&amp;ust=1533829114904000\">NUNCA LIGUE PARA ESSE N\u00daMERO !!<\/a><\/span><span class=\"c3\">\u201d.<\/span><\/p>\r\n\r\n\r\n\r\n<p class=\"c6\"><span class=\"c8\">&lt;iframe width=&#8221;560&#8243; height=&#8221;315&#8243; src=&#8221;https:\/\/www.youtube.com\/embed\/Q23pycXHgZA&#8221; frameborder=&#8221;0&#8243; allow=&#8221;autoplay; encrypted-media&#8221; allowfullscreen&gt;&lt;\/iframe&gt;<\/span><\/p>\r\n\r\n\r\n\r\n<p class=\"c6\"><span class=\"c3\">Em apenas 24 horas, o v\u00eddeo alcan\u00e7ou 1,4 milh\u00e3o de visualiza\u00e7\u00f5es e ocupou o primeiro lugar no ranking dos mais vistos no Brasil no dia de sua publica\u00e7\u00e3o.<\/span><\/p>\r\n\r\n\r\n\r\n<p class=\"c6\">O t\u00edtulo \u00e9 o elemento de texto mais importante, mas a descri\u00e7\u00e3o e as tags tamb\u00e9m merecem aten\u00e7\u00e3o porque, embora com menor impacto, tamb\u00e9m ajudam no ranqueamento.<\/p>\r\n\r\n\r\n\r\n<h3 id=\"h.98fudf1pps4c\" class=\"c11 wp-block-heading\"><span class=\"c12\">Thumbnail<\/span><\/h3>\r\n\r\n\r\n\r\n<p class=\"c6\"><span class=\"c3\">Sempre que algu\u00e9m assiste a um v\u00eddeo no YouTube, conte\u00fados similares aparecem na coluna lateral. No exemplo abaixo, o v\u00eddeo sendo reproduzido explica como comprar bitcoins. Perceba que todos os v\u00eddeos da coluna da direita trazem temas similares.<\/span><\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image\"><img decoding=\"async\" title=\"\" src=\"https:\/\/lh3.googleusercontent.com\/LvlraHFzUxIWi1TzZbfGOWPRhI7tXKeP3T7IDIs3_1l8Z48_fpGY7OA4LhluSQUgb_PDrOMLfuz1h0qIGY7yvSWkjNylBxZY3Q_akf6EgyoTew-ZoNRzOvWPY-TWfYIljIuI4DtE\" alt=\"\" \/><\/figure>\r\n\r\n\r\n\r\n<p class=\"c6\"><span class=\"c3\">Ao figurar nessa coluna lateral, o seu v\u00eddeo precisar\u00e1 capturar o interesse de quem assiste. \u00c9 por isso que <a href=\"https:\/\/clipchamp.com\/pt-br\/blog\/2020\/how-to-make-youtube-miniaturas\/\" target=\"_blank\" rel=\"noopener noreferrer\">thumbnails<\/a> s\u00e3o importantes.<\/span><\/p>\r\n\r\n\r\n\r\n<p class=\"c6\">A imagem que voc\u00ea pretende subir\u00a0<span class=\"c3\">como thumbnail do v\u00eddeo precisa ter as seguintes especifica\u00e7\u00f5es t\u00e9cnicas:<\/span><\/p>\r\n\r\n\r\n\r\n<ul class=\"c15 lst-kix_zg8sswpj434r-0 start wp-block-list\">\r\n<li class=\"c6 c9\"><span class=\"c3\">Resolu\u00e7\u00e3o de 1280 x 720 pixels;<\/span><\/li>\r\n<li class=\"c6 c9\"><span class=\"c3\">Formato PNG, JPG, GIF ou BMP;<\/span><\/li>\r\n<li class=\"c6 c9\"><span class=\"c3\">Tamanho inferior a 2 MB;<\/span><\/li>\r\n<li class=\"c6 c9\"><span class=\"c3\">Idealmente, a propor\u00e7\u00e3o de 16:9.<\/span><\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"c6\">Segundo o\u00a0<span class=\"c1\"><a class=\"c7\" href=\"https:\/\/www.google.com\/url?q=https:\/\/blog.hootsuite.com\/how-to-promote-your-youtube-channel\/&amp;sa=D&amp;ust=1533829114908000\">Hootsuite<\/a><\/span>, as imagens com maior potencial para capturar a aten\u00e7\u00e3o do usu\u00e1rio s\u00e3o as que cont\u00eam um desses componentes:<\/p>\r\n\r\n\r\n\r\n<ul class=\"c15 lst-kix_4c6n1hoi7sfr-0 start wp-block-list\">\r\n<li class=\"c6 c9\"><span class=\"c3\">Rosto de pessoas;<\/span><\/li>\r\n<li class=\"c6 c9\"><span class=\"c3\">Texto sobre a imagem;<\/span><\/li>\r\n<li class=\"c6 c9\"><span class=\"c3\">Background colorido;<\/span><\/li>\r\n<li class=\"c6 c9\"><span class=\"c3\">Logotipo pequeno ou em marca d\u2019\u00e1gua no canto da imagem.<\/span><\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"c6\">O\u00a0<span class=\"c1\"><a class=\"c7\" href=\"https:\/\/www.google.com\/url?q=http:\/\/tubularinsights.com\/custom-thumbnails-best-practice\/&amp;sa=D&amp;ust=1533829114910000\">Tubular Insights<\/a><\/span>, em um extenso tutorial sobre thumbnails, mostra alguns bons exemplos.<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image\"><img decoding=\"async\" title=\"\" src=\"https:\/\/lh5.googleusercontent.com\/qrSmUC4xpy0pS8uPbQt-kFPyRlvDwCWmHoVgWbwBNQ_DxiUTHgNFdT6eeTiGzdPut1t9wdwFnZj9Ea_eqx7T8s8TBuAFtbZ5ECS9Ag5Tv0b1uzM1y5gojPGzt7MfpmYxPFBfgiJB\" alt=\"\" \/><\/figure>\r\n\r\n\r\n\r\n<h3 id=\"h.u8b55s5l978m\" class=\"c11 wp-block-heading\"><span class=\"c12\">Integra\u00e7\u00e3o de canais<\/span><\/h3>\r\n\r\n\r\n\r\n<p class=\"c6\"><span class=\"c3\">T\u00edtulo e thumbnail bem elaborados fortalecem a visibilidade do v\u00eddeo dentro do YouTube. No entanto, h\u00e1 outras formas gratuitas de promo\u00e7\u00e3o de um v\u00eddeo por outros canais.<\/span><\/p>\r\n\r\n\r\n\r\n<p class=\"c6\"><span class=\"c3\">A forma mais usual e simples de se espalhar um v\u00eddeo \u00e9 por meio do compartilhamento da URL do YouTube em posts em redes sociais, como Facebook, Twitter, Google Plus e LinkedIn. No Instagram e no Pinterest, n\u00e3o \u00e9 poss\u00edvel public\u00e1-las em posts, mas sim nos perfil de usu\u00e1rio.<\/span><\/p>\r\n\r\n\r\n\r\n<p class=\"c6\"><span class=\"c3\">Algumas plataformas s\u00e3o mais amig\u00e1veis ao YouTube, outras menos, por uma raz\u00e3o comercial: todos os players est\u00e3o disputando as mesmas verbas de marketing digital das empresas.<\/span><\/p>\r\n\r\n\r\n\r\n<p class=\"c6\">No entanto, h\u00e1 um lugar em que as regras vigentes s\u00e3o estabelecidas por voc\u00ea. \u00c9 o seu site. Incorporar um v\u00eddeo num blog post seu \u00e9 uma tarefa das mais simples. Basta copiar e colar o c\u00f3digo fornecido pelo pr\u00f3prio YouTube. Isso torna o v\u00eddeo vis\u00edvel para visitantes do blog, ideia enfaticamente defendida por artigos em ve\u00edculos de peso, como a americana\u00a0<span class=\"c1\"><a class=\"c7\" href=\"https:\/\/www.google.com\/url?q=https:\/\/www.entrepreneur.com\/article\/227036&amp;sa=D&amp;ust=1533829114912000\">Entrepreneur<\/a><\/span>.<span class=\"c3\">\u00a0<\/span><\/p>\r\n\r\n\r\n\r\n<p class=\"c6 c17\"><span class=\"c13\">\u201cO blog da sua empresa \u00e9 o lugar perfeito para promover o seu v\u00eddeo para o seu p\u00fablico.\u201d<\/span><\/p>\r\n\r\n\r\n\r\n<p class=\"c6\">M<span class=\"c3\">antenha sempre o v\u00eddeo com permiss\u00e3o para ser incorporado \u2014 \u201cembedado\u201d, como se diz no jarg\u00e3o de TI e de marketing digital. Isso facilita a vida de quem quiser colocar seu v\u00eddeo dentro de uma p\u00e1gina.<\/span><\/p>\r\n\r\n\r\n\r\n<p class=\"c6\">Outra forma de manter seu p\u00fablico atual informado de novas atualiza\u00e7\u00f5es no YouTube \u00e9 enviando um e-mail para a sua base. Novamente a\u00a0<span class=\"c1\"><a class=\"c7\" href=\"https:\/\/www.google.com\/url?q=https:\/\/www.entrepreneur.com\/article\/227036&amp;sa=D&amp;ust=1533829114914000\">Entrepreneur<\/a><\/span>\u00a0recomenda<span class=\"c3\">:<\/span><\/p>\r\n\r\n\r\n\r\n<p class=\"c6 c17\"><span class=\"c14\">\u201cSempre que um v\u00eddeo for publicado no YouTube, envie uma mensagem contendo o link para a sua lista de emails. Se voc\u00ea costuma enviar uma newsletter periodicamente, inclua o v\u00eddeo na lista de conte\u00fados.\u201d<\/span><\/p>\r\n\r\n\r\n\r\n<h2 id=\"h.9evfqdczzmrt\" class=\"c10 wp-block-heading\"><span class=\"c5\">Takeaways<\/span><\/h2>\r\n\r\n\r\n\r\n<p class=\"c6\"><span class=\"c3\">Existem formas pagas e gratuitas de promo\u00e7\u00e3o de v\u00eddeos. As pagas s\u00e3o de f\u00e1cil configura\u00e7\u00e3o via Google AdWords. As gratuitas consistem em aumentar a visibilidade tanto para o p\u00fablico no YouTube quanto fora dele.<\/span><\/p>\r\n\r\n\r\n\r\n<p class=\"c6\"><span class=\"c3\">Usar recursos pagos n\u00e3o elimina a import\u00e2ncia de buscar tamb\u00e9m resultados org\u00e2nicos \u2014 e o inverso \u00e9 verdadeiro.<\/span><\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>Existem formas gratuitas e pagas de se promover um v\u00eddeo no YouTube. O ideal \u00e9 usar ambas para acelerar o crescimento do canal e a audi\u00eancia dos v\u00eddeos. Os meios gratuitos de promo\u00e7\u00e3o geram resultados no longo prazo, com menor controle sobre o ritmo do crescimento. Os meios pagos s\u00e3o o inverso: geram resultados de [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":16851,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26],"tags":[],"class_list":["post-9238","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Como promover conte\u00fado no YouTube - Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/darkgray-goose-732531.hostingersite.com\/blog\/como-promover-conteudo-no-youtube\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Como promover conte\u00fado no YouTube - Blog\" \/>\n<meta property=\"og:description\" content=\"Existem formas gratuitas e pagas de se promover um v\u00eddeo no YouTube. O ideal \u00e9 usar ambas para acelerar o crescimento do canal e a audi\u00eancia dos v\u00eddeos. Os meios gratuitos de promo\u00e7\u00e3o geram resultados no longo prazo, com menor controle sobre o ritmo do crescimento. 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