{"id":9245,"date":"2018-08-28T07:30:21","date_gmt":"2018-08-28T10:30:21","guid":{"rendered":"https:\/\/blog.dino.com.br\/?p=9245"},"modified":"2021-07-15T13:36:59","modified_gmt":"2021-07-15T16:36:59","slug":"newsletter-online-ainda-e-uma-forma-potente-de-fidelizacao-do-publico","status":"publish","type":"post","link":"https:\/\/dino.com.br\/blog\/newsletter-online-ainda-e-uma-forma-potente-de-fidelizacao-do-publico\/","title":{"rendered":"Newsletter online ainda \u00e9 uma forma potente de fideliza\u00e7\u00e3o do p\u00fablico"},"content":{"rendered":"\r\n<p class=\"c3\"><span class=\"c0\">Enviar periodicamente newsletter por email \u00e9 uma forma cl\u00e1ssica e ainda muito eficiente de distribui\u00e7\u00e3o do conte\u00fado.<\/span><\/p>\r\n\r\n\r\n\r\n<p class=\"c3\"><span class=\"c0\">No in\u00edcio da d\u00e9cada de 2010, acreditou-se que as redes sociais poderiam substituir as newsletters e o pr\u00f3prio uso do email. Afinal, o p\u00fablico parecia estar mais atento a Facebook e Instagram do que \u00e0s suas contas de email. Esta era, no entanto, uma mera teoria que n\u00e3o se confirmou.<\/span><\/p>\r\n\r\n\r\n\r\n<p class=\"c3\"><span class=\"c0\">Na pr\u00e1tica, o alcance org\u00e2nico do Facebook vem despencando ano ap\u00f3s ano. Em 2012, 16 em cada dez pessoas viam, em m\u00e9dia, o post publicado por uma marca sem que ela pagasse para aumentar a visibilidade. Hoje, essa taxa n\u00e3o chega a 1%.<\/span><\/p>\r\n\r\n\r\n\r\n<p class=\"c3\">Um dos principais reposit\u00f3rios de dados estat\u00edsticos do mundo, o\u00a0<span class=\"c1\"><a class=\"c5\" href=\"https:\/\/www.google.com\/url?q=https:\/\/www.statista.com\/statistics\/255080\/number-of-e-mail-users-worldwide\/&amp;sa=D&amp;ust=1533829396700000\">Statista<\/a><\/span><span class=\"c0\">\u00a0registra que hoje h\u00e1 3,8 bilh\u00f5es de usu\u00e1rios de emails no mundo. E projeta crescimento para 4,3 bi em 2022.<\/span><\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image\"><img decoding=\"async\" title=\"\" src=\"https:\/\/lh5.googleusercontent.com\/Ar1dioz8VC3lk9EHJJCIhnGBBQt0C4icyzPhuPZ8z3IXHjG21YepQeRK-A6N07aVFgaOpEEcCnSyOaCbQuCy1kYV3yevPipMwCQOKuf_LoUwlN45c-M-ib_2L8ZX7E5e9Jsf5H9a\" alt=\"\" \/><\/figure>\r\n\r\n\r\n\r\n<p class=\"c3\">Atualmente,\u00a0<span class=\"c1\"><a class=\"c5\" href=\"https:\/\/www.google.com\/url?q=https:\/\/expandedramblings.com\/index.php\/email-statistics\/&amp;sa=D&amp;ust=1533829396701000\">269 bilh\u00f5es<\/a><\/span>\u00a0de emails s\u00e3o enviados diariamente. As pessoas checam suas caixas de entrada o tempo todo. Por exemplo, 42% o fazem at\u00e9 quando v\u00e3o ao banheiro. E 50%, quando est\u00e3o deitadas na cama. Um levantamento feito em 2017 pelo\u00a0<span class=\"c1\"><a class=\"c5\" href=\"https:\/\/www.google.com\/url?q=https:\/\/www.marketingprofs.com\/charts\/2017\/32791\/email-behavior-in-2017-when-where-and-how-people-check-messages&amp;sa=D&amp;ust=1533829396701000\">Marketing Profs<\/a><\/span><span class=\"c0\">, um dos mais relevantes sites especializados em marketing digital dos Estados Unidos, concluiu que 74% dos executivos americanos verificam seus emails antes mesmo de chegarem ao escrit\u00f3rio.<\/span><\/p>\r\n\r\n\r\n\r\n<h2 id=\"h.uvjrj26id40c\" class=\"c8 wp-block-heading\"><span class=\"c2\">Como ter uma newsletter eficiente?<\/span><\/h2>\r\n\r\n\r\n\r\n<p class=\"c3\">Se h\u00e1 muitos emails sendo enviados, a concorr\u00eancia pela aten\u00e7\u00e3o do p\u00fablico \u00e9 grande. Segundo o\u00a0<span class=\"c1\"><a class=\"c5\" href=\"https:\/\/www.google.com\/url?q=http:\/\/www.cityam.com\/210296\/inbox-anxiety-how-regain-control-email&amp;sa=D&amp;ust=1533829396702000\">City A.M.<\/a><\/span><span class=\"c0\">, uma pessoa recebe, em m\u00e9dia, 121 e-mails por dia. N\u00e3o por acaso, servi\u00e7os como o Gmail aprimoram continuamente a forma de o usu\u00e1rio organizar as mensagens, separando-as automaticamente por ordem de import\u00e2ncia e finalidade \u2014 como promo\u00e7\u00f5es, atualiza\u00e7\u00f5es, alertas de redes sociais etc.<\/span><\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-image\">\u00a0<\/div>\r\n\r\n\r\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><a href=\"https:\/\/educacional.dino.com.br\/solicitar-contato-comercial?utm_source=organic&amp;utm_medium=organic&amp;utm_campaign=blog-cta-banner\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/www.dino.com.br\/wp-content\/uploads\/2021\/07\/cta-blog-banner-posts-700x180-1.jpg\" alt=\"dino divulgador de not\u00edcias\"\/><\/a><\/figure><\/div>\r\n\r\n\r\n<p class=\"c3\"><span class=\"c0\">Para que sua newsletter seja eficiente, voc\u00ea precisa dar aten\u00e7\u00e3o a dois pontos cr\u00edticos: conte\u00fado e disparo.<\/span><\/p>\r\n\r\n\r\n\r\n<h3 id=\"h.jbl00ft5z2ex\" class=\"c12 wp-block-heading\"><span class=\"c14\">#1 Conte\u00fado<\/span><\/h3>\r\n\r\n\r\n\r\n<p class=\"c3\"><span class=\"c0\">Antes de escrever uma linha de sua newsletter, defina o objetivo dela. Normalmente, as empresas buscam:<\/span><\/p>\r\n\r\n\r\n\r\n<ul class=\"c4 lst-kix_4i6bvo8ff1bj-0 start wp-block-list\">\r\n<li class=\"c3 c6\"><span class=\"c0\">Gerar tr\u00e1fego para o site;<\/span><\/li>\r\n<li class=\"c3 c6\"><span class=\"c0\">Aquecer a base de emails, tendo como benef\u00edcio o awareness de seu conte\u00fado.<\/span><\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"c3\"><span class=\"c0\">Por isso, tr\u00eas elementos s\u00e3o importantes dentro do conte\u00fado.<\/span><\/p>\r\n\r\n\r\n\r\n<p class=\"c3\">O primeiro \u00e9 o\u00a0<span class=\"c13\">assunto<\/span>. Segundo a\u00a0<span class=\"c1\"><a class=\"c5\" href=\"https:\/\/www.google.com\/url?q=https:\/\/www.inc.com\/geoffrey-james\/9-questions-people-ask-before-opening-an-email.html&amp;sa=D&amp;ust=1533829396703000\">Inc. Magazine<\/a><\/span><span class=\"c0\">, uma pessoa leva apenas dois segundos para decidir se vai abrir um email ou descart\u00e1-lo como lixo ou mesmo como spam. Nesse curto intervalo, as decis\u00f5es s\u00e3o motivadas por aspectos como:<\/span><\/p>\r\n\r\n\r\n\r\n<ul class=\"c4 lst-kix_m2sk97ku3wvi-0 start wp-block-list\">\r\n<li class=\"c3 c6\"><span class=\"c0\">Relev\u00e2ncia do tema tratado;<\/span><\/li>\r\n<li class=\"c3 c6\"><span class=\"c0\">Conhecer o remetente;<\/span><\/li>\r\n<li class=\"c3 c6\"><span class=\"c0\">Estar ocupado naquele momento;<\/span><\/li>\r\n<li class=\"c3 c6\"><span class=\"c0\">Perceber o car\u00e1ter profissional ou amador da mensagem;<\/span><\/li>\r\n<li class=\"c3 c6\"><span class=\"c0\">Perceber se tratar de spam ou propaganda.<\/span><\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"c3\">Por isso, o assunto precisa ser objetivo, indo direto ao ponto, pois esta \u00e9 a \u00fanica chance de o seu email ser aberto. O site\u00a0<span class=\"c1\"><a class=\"c5\" href=\"https:\/\/www.google.com\/url?q=https:\/\/blog.chamaileon.io\/how-to-write-a-newsletter-in-13-simple-steps\/&amp;sa=D&amp;ust=1533829396705000\">Chamai Leon<\/a><\/span><span class=\"c0\">\u00a0refor\u00e7a essa orienta\u00e7\u00e3o:<\/span><\/p>\r\n\r\n\r\n\r\n<p class=\"c3 c10\"><span class=\"c7\">\u201c\u00d3timas newsletters come\u00e7am com um \u00f3timo assunto. Recebemos tantos emails todo dia que eles nos oprimem. Por isso, ignoramos os que n\u00e3o s\u00e3o importantes.\u201d<\/span><\/p>\r\n\r\n\r\n\r\n<p class=\"c3\">O segundo elemento \u00e9 o\u00a0<span class=\"c13\">call to action<\/span>\u00a0(CTA) \u2014 ou \u201cchamado para a a\u00e7\u00e3o\u201d, em portugu\u00eas. \u00c9 aquilo que voc\u00ea deseja que o leitor fa\u00e7a. Em newsletters, em quase 100% dos casos os CTAs s\u00e3o links ou bot\u00f5es no estilo \u201csaiba mais\u201d, \u201cleia mais\u201d ou \u201cassista agora\u201d. Assim, o leitor visita um site, inscreve-se num evento, baixa um material ou toma qualquer outra atitude que voc\u00ea deseja.<\/p>\r\n\r\n\r\n\r\n<p class=\"c3\">O site da\u00a0<span class=\"c1\"><a class=\"c5\" href=\"https:\/\/www.google.com\/url?q=https:\/\/www.amarketingexpert.com\/newsletter-sell-more-books\/&amp;sa=D&amp;ust=1533829396705000\">AME (Author Marketing Experts)<\/a><\/span>\u00a0recomenda que uma newsletter tenha poucos calls to action.<\/p>\r\n\r\n\r\n\r\n<p class=\"c3 c10\"><span class=\"c7\">\u201cQuanto menos, melhor. O importante \u00e9 conduzir seu leitor a fazer alguma coisa.\u201d<\/span><\/p>\r\n\r\n\r\n\r\n<p class=\"c3\">O terceiro elemento do conte\u00fado \u00e9 o\u00a0<span class=\"c13\">layout<\/span><span class=\"c0\">. Normalmente, s\u00e3o feitas duas vers\u00f5es: em HTML e apenas texto \u2014 para o caso de o servi\u00e7o de email do usu\u00e1rio n\u00e3o conseguir carregar HTML, o que \u00e9 raro hoje.<\/span><\/p>\r\n\r\n\r\n\r\n<p class=\"c3\">Mais importante ainda \u00e9 o design ser responsivo \u2014 ou seja, abrir perfeitamente em smartphones e tablets. Segundo o\u00a0<span class=\"c1\"><a class=\"c5\" href=\"https:\/\/www.google.com\/url?q=https:\/\/www.mediapost.com\/publications\/article\/304735\/majority-of-emails-read-on-mobile-devices.html&amp;sa=D&amp;ust=1533829396706000\">Media Post<\/a><\/span><span class=\"c0\">, a maioria das aberturas de emails acontece em dispositivos m\u00f3veis, e n\u00e3o mais em desktops.<\/span><\/p>\r\n\r\n\r\n\r\n<p class=\"c3\">O blog do\u00a0<span class=\"c1\"><a class=\"c5\" href=\"https:\/\/www.google.com\/url?q=https:\/\/blog.chamaileon.io\/how-to-write-a-newsletter-in-13-simple-steps\/&amp;sa=D&amp;ust=1533829396707000\">Chamai Leon<\/a><\/span>\u00a0elencou as seguintes dicas para a cria\u00e7\u00e3o de uma newsletter consistente.<\/p>\r\n\r\n\r\n\r\n<ul class=\"c4 lst-kix_5etvl714xife-0 start wp-block-list\">\r\n<li class=\"c3 c6\"><span class=\"c0\">Posicione o logotipo no topo da newsletter;<\/span><\/li>\r\n<li class=\"c3 c6\"><span class=\"c0\">Use t\u00edtulos para separar os diferentes conte\u00fados e artigos;<\/span><\/li>\r\n<li class=\"c3 c6\"><span class=\"c0\">Use linhas horizontais para dividir claramente os conte\u00fados;<\/span><\/li>\r\n<li class=\"c3 c6\"><span class=\"c0\">Use imagens para dar frescor ao visual, mas certifique-se de que a marca permane\u00e7a bem vis\u00edvel;<\/span><\/li>\r\n<li class=\"c3 c6\"><span class=\"c0\">Permita que os leitores compartilhem o conte\u00fado inserindo bot\u00f5es de redes sociais na newsletter;<\/span><\/li>\r\n<li class=\"c3 c6\"><span class=\"c0\">Deixe bem claro onde \u00e9 poss\u00edvel clicar, usando bot\u00f5es e cores diferenciadas;<\/span><\/li>\r\n<li class=\"c3 c6\"><span class=\"c0\">Preencha o rodap\u00e9 da newsletter com informa\u00e7\u00f5es de contato e de descadastramento, para que ela n\u00e3o seja confundida com spam.<\/span><\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"c3\">As dicas da AME se baseiam num\u00a0<span class=\"c1\"><a class=\"c5\" href=\"https:\/\/www.google.com\/url?q=https:\/\/br.pinterest.com\/pin\/73535406400551817\/&amp;sa=D&amp;ust=1533829396708000\">infogr\u00e1fico<\/a><\/span><span class=\"c0\">\u00a0que o Hootdesign publicou no Pinterest \u2014 e que vale a pena ser visto.<\/span><\/p>\r\n\r\n\r\n\r\n<h3 id=\"h.2olhgsyuhefv\" class=\"c12 wp-block-heading\"><span class=\"c14\">#2 Disparo<\/span><\/h3>\r\n\r\n\r\n\r\n<p class=\"c3\">O disparo da newsletter come\u00e7a pela qualidade do mailing. Sua base de cadastros precisa ser organizada. O site\u00a0<span class=\"c1\"><a class=\"c5\" href=\"https:\/\/www.google.com\/url?q=https:\/\/www.stylefactoryproductions.com\/blog\/how-to-create-an-e-newsletter&amp;sa=D&amp;ust=1533829396709000\">Style Factory<\/a><\/span><span class=\"c0\">\u00a0recomenda organizar seu mailing de forma simplificada:<\/span><\/p>\r\n\r\n\r\n\r\n<p class=\"c3 c10\"><span class=\"c7\">\u201cUma boa ideia \u00e9 consolidar todos os seus arquivos em apenas um, que seja limpo e organizado. Fa\u00e7a isso antes de mandar newsletters para seus contatos\u201d.<\/span><\/p>\r\n\r\n\r\n\r\n<p class=\"c3\">Se a sua base tiver ficado inativa por muito tempo, conv\u00e9m higieniz\u00e1-la usando ferramentas pr\u00f3prias para isso, como o\u00a0<span class=\"c1\"><a class=\"c5\" href=\"https:\/\/www.google.com\/url?q=https:\/\/www.bulkemailchecker.com\/&amp;sa=D&amp;ust=1533829396710000\">Bulk Email Checker<\/a><\/span><span class=\"c0\">\u00a0ou similar. Esse tipo de ferramenta testa cada um dos emails de sua lista antes de ser feito o disparo. E elimina endere\u00e7os que n\u00e3o existem mais.<\/span><\/p>\r\n\r\n\r\n\r\n<p class=\"c3\">Uma vez que a lista esteja consolidada, ser\u00e1 necess\u00e1rio escolher uma ferramenta adequada para fazer o disparo. Existem muitas no mercado. O site\u00a0<span class=\"c1\"><a class=\"c5\" href=\"https:\/\/www.google.com\/url?q=https:\/\/mopinion.com\/best-email-marketing-tools-software-solutions\/&amp;sa=D&amp;ust=1533829396710000\">M Opinion<\/a><\/span><span class=\"c0\">\u00a0fez um review apontando as melhores \u2014 na opini\u00e3o do pr\u00f3prio site. Todos s\u00e3o pagos, mas alguns t\u00eam pacotes gratuitos para uso limitado. Os dez primeiros da lista s\u00e3o:<\/span><\/p>\r\n\r\n\r\n\r\n<ol class=\"c4 lst-kix_pg8so4yz4slh-0 start wp-block-list\">\r\n<li class=\"c3 c6\"><span class=\"c1\"><a class=\"c5\" href=\"https:\/\/www.google.com\/url?q=https:\/\/mailchimp.com\/&amp;sa=D&amp;ust=1533829396710000\">MailChimp<\/a><\/span><span class=\"c0\">;<\/span><\/li>\r\n<li class=\"c3 c6\"><span class=\"c1\"><a class=\"c5\" href=\"https:\/\/www.google.com\/url?q=https:\/\/sumo.com\/&amp;sa=D&amp;ust=1533829396711000\">List Builder (Sumo)<\/a><\/span><span class=\"c0\">;<\/span><\/li>\r\n<li class=\"c3 c6\"><span class=\"c1\"><a class=\"c5\" href=\"https:\/\/www.google.com\/url?q=https:\/\/sumo.com\/&amp;sa=D&amp;ust=1533829396711000\">SendGrid<\/a><\/span><span class=\"c0\">;<\/span><\/li>\r\n<li class=\"c3 c6\"><span class=\"c1\"><a class=\"c5\" href=\"https:\/\/www.google.com\/url?q=https:\/\/www.aweber.com\/&amp;sa=D&amp;ust=1533829396711000\">AWeber<\/a><\/span><span class=\"c0\">;<\/span><\/li>\r\n<li class=\"c3 c6\"><span class=\"c1\"><a class=\"c5\" href=\"https:\/\/www.google.com\/url?q=https:\/\/www.customer.io\/&amp;sa=D&amp;ust=1533829396712000\">Customer.io<\/a><\/span><span class=\"c0\">;<\/span><\/li>\r\n<li class=\"c3 c6\"><span class=\"c1\"><a class=\"c5\" href=\"https:\/\/www.google.com\/url?q=https:\/\/www.getvero.com\/&amp;sa=D&amp;ust=1533829396712000\">Vero<\/a><\/span><span class=\"c0\">;<\/span><\/li>\r\n<li class=\"c3 c6\"><span class=\"c1\"><a class=\"c5\" href=\"https:\/\/www.google.com\/url?q=https:\/\/www.campaignmonitor.com\/&amp;sa=D&amp;ust=1533829396712000\">Campaign Monitor<\/a><\/span><span class=\"c0\">;<\/span><\/li>\r\n<li class=\"c3 c6\"><span class=\"c1\"><a class=\"c5\" href=\"https:\/\/www.google.com\/url?q=https:\/\/www.constantcontact.com\/&amp;sa=D&amp;ust=1533829396713000\">Constant Contact<\/a><\/span><span class=\"c0\">;<\/span><\/li>\r\n<li class=\"c3 c6\"><span class=\"c1\"><a class=\"c5\" href=\"https:\/\/www.google.com\/url?q=https:\/\/www.drip.com\/&amp;sa=D&amp;ust=1533829396713000\">Drip<\/a><\/span><span class=\"c0\">;<\/span><\/li>\r\n<li class=\"c3 c6\"><span class=\"c1\"><a class=\"c5\" href=\"https:\/\/www.google.com\/url?q=https:\/\/convertkit.com\/&amp;sa=D&amp;ust=1533829396713000\">Convert Kit<\/a><\/span>.<\/li>\r\n<\/ol>\r\n\r\n\r\n\r\n<p class=\"c3\">N\u00e3o h\u00e1 uma regra definitiva para a frequ\u00eancia do disparo de newsletters. Algumas empresas fazem diariamente, outras semanalmente ou mensalmente. A\u00a0<span class=\"c1\"><a class=\"c5\" href=\"https:\/\/www.google.com\/url?q=https:\/\/www.amarketingexpert.com\/newsletter-sell-more-books\/&amp;sa=D&amp;ust=1533829396714000\">AME (Author Marketing Experts)<\/a><\/span><span class=\"c0\">\u00a0explica o racioc\u00ednio que norteia essa decis\u00e3o:<\/span><\/p>\r\n\r\n\r\n\r\n<p class=\"c3 c10\"><span class=\"c7\">\u201cA regra geral \u00e9 que, quanto mais frequente for a newsletter, mais curta ela deve ser. Portanto, se sua newsletter sair semanalmente, considere oferecer pequenas atualiza\u00e7\u00f5es. Mas se sair mensalmente, pode ser mais longa. Quando se trata de efici\u00eancia, pense na velha m\u00e1xima do marketing: \u2018menos \u00e9 mais\u2019.\u201d<\/span><\/p>\r\n\r\n\r\n\r\n<p class=\"c3\">As taxas de abertura de email variam muito de ind\u00fastria para ind\u00fastria. Segundo um levantamento da\u00a0<span class=\"c1\"><a class=\"c5\" href=\"https:\/\/www.google.com\/url?q=https:\/\/knowledgebase.constantcontact.com\/guides\/KnowledgeBase\/5409-average-industry-rates?lang%3Den_US&amp;sa=D&amp;ust=1533829396714000\">Constant Contact<\/a><\/span><span class=\"c0\">\u00a0com seus usu\u00e1rios, as m\u00e9dias globais s\u00e3o as seguintes:<\/span><\/p>\r\n\r\n\r\n\r\n<ul class=\"c4 lst-kix_qe2hsfzi3565-0 start wp-block-list\">\r\n<li class=\"c3 c6\"><span class=\"c0\">18,6% dos recipientes abrem o email;<\/span><\/li>\r\n<li class=\"c3 c6\"><span class=\"c0\">7,8% clicam em pelo menos um link;<\/span><\/li>\r\n<li class=\"c3 c6\"><span class=\"c0\">0,02% se descadastram (opt-out).<\/span><\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"c3\">Para obter melhores resultados, \u00e9 altamente recomend\u00e1vel usar o teste A\/B, recurso antigo de ferramentas de email que testam numa pequena amostra duas op\u00e7\u00f5es de assunto, remetente ou outra vari\u00e1vel qualquer. Ent\u00e3o, o email \u00e9 disparado para o restante do mailing com a op\u00e7\u00e3o de melhor desempenho.<\/p>\r\n\r\n\r\n\r\n<h2 id=\"h.9pzkshi9536\" class=\"c8 wp-block-heading\"><span class=\"c2\">Takeaways<\/span><\/h2>\r\n\r\n\r\n\r\n<p class=\"c3\"><span class=\"c0\">Diferentemente do que se pode imaginar, email ainda \u00e9 uma das mais eficientes formas de comunica\u00e7\u00e3o de uma empresa com seu p\u00fablico. Por isso, a newsletter \u00e9 uma op\u00e7\u00e3o muito v\u00e1lida.<\/span><\/p>\r\n\r\n\r\n\r\n<p class=\"c3\"><span class=\"c0\">Para que a newsletter tenha efici\u00eancia, \u00e9 preciso dar especial aten\u00e7\u00e3o a dois aspectos: conte\u00fado \u2014 o que inclui design responsivo \u2014 e disparo por uma boa ferramenta para um mailing bem trabalhado.<\/span><\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>Enviar periodicamente newsletter por email \u00e9 uma forma cl\u00e1ssica e ainda muito eficiente de distribui\u00e7\u00e3o do conte\u00fado. No in\u00edcio da d\u00e9cada de 2010, acreditou-se que as redes sociais poderiam substituir as newsletters e o pr\u00f3prio uso do email. Afinal, o p\u00fablico parecia estar mais atento a Facebook e Instagram do que \u00e0s suas contas de [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":16843,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26],"tags":[],"class_list":["post-9245","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Newsletter online ainda \u00e9 uma forma potente de fideliza\u00e7\u00e3o do p\u00fablico - Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/darkgray-goose-732531.hostingersite.com\/blog\/newsletter-online-ainda-e-uma-forma-potente-de-fidelizacao-do-publico\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Newsletter online ainda \u00e9 uma forma potente de fideliza\u00e7\u00e3o do p\u00fablico - Blog\" \/>\n<meta property=\"og:description\" content=\"Enviar periodicamente newsletter por email \u00e9 uma forma cl\u00e1ssica e ainda muito eficiente de distribui\u00e7\u00e3o do conte\u00fado. No in\u00edcio da d\u00e9cada de 2010, acreditou-se que as redes sociais poderiam substituir as newsletters e o pr\u00f3prio uso do email. 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